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Morning Show Ratings

Morning Show Ratings: Week of December 1

morningshowanchors2014ABC’s “Good Morning America” was the No. 1 morning show in both Total Viewers and the A25-54 demo last week, but only No. 3 “CBS This Morning” showed growth.

Compared to the same week last year, “CTM” was up +5% in viewers, while “GMA” was down -5%. No. 2 NBC’s “Today” show was also down -2% in viewers.

All three broadcasts lost viewers in the demo: ABC was down -10%, NBC down -11% and CBS down -7%. The same week last year included Sam Champion‘s farewell to “Good Morning America.” Champion is coming up on one year with Weather Channel.

Season-to-date, “CBS This Morning” is the only network morning show with gains in total viewers, while “Good Morning America” is seeing its largest season margin over “Today” in the demo in 23 years – since the 1991-92 season.

The averages for the week of Dec. 1, 2014:

  • Total Viewers: ABC: 5.578M / NBC: 5.127M / CBS: 3.273M
  • A25-54 viewers: ABC: 2.080M / NBC: 1.989M / CBS: 982K

 

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Weekend Morning Show Ratings: November Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the winning weekend morning shows for the November sweeps period. On Saturdays, “GMA” won in both total viewers and the A25-54 demographic, winning its third consecutive sweep and third November in a row.

On Sundays, “CBS Sunday Morning” was on top as usual, besting the Sunday editions of “Good Morning America” and “Today” in both total viewers and the A25-54 demo. “Good Morning America” was second in both ratings measurements, beating “Sunday Today” in both categories.

The numbers, after the jump.

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Shaking Up the Morning News Landscape

cbsthismorning130The Wrap takes a detailed look at the morning show wars and what they found will probably surprise a lot of people. The article essentially says CBS is doing its own thing, while “GMA and “Today” grab all the attention. And, as we showed you yesterday, it’s working: for the month of November, “CTM” is the only morning show to see viewer growth.

As “Today” and “Good Morning America” continue to duke it out for morning television’s top spot, “CBS This Morning” has been quietly but aggressively closing the gap. In the last couple of years, “CTM” has gone through a complete reboot in a last-ditch effort to save what was until recently a morning TV dud.

Morning Show Ratings: Week of Nov. 24 and November Sweeps

morningshowanchors2014All three network morning shows lost viewers in November in the target A25-54 demo compared to Nov. 2013. But for one program, it was the most-watched November in 21 years.

“CBS This Morning” was up +6% in viewers for the month, drawing its biggest audience for a CBS morning show since 1993. “CTM” was down -1% in the demo.

ABC’s “Good Morning America” won the month handily in both measurements, winning its third straight November Sweeps. “GMA” was down -3% in viewers and down -5% in the demo. NBC’s “Today” show was down -1% in viewers and down -9% in the demo. And while “Today” narrowed the total viewer gap with “GMA” by 15% vs. Nov. 2013, “GMA” widened its demo lead over “Today” in all 10 weeks of the season to-date.

For the Thanksgiving-shortened week of Nov. 24, all three shows were down or flat vs. the same week last year.

The averages for the November 2014 Sweep:

  • Total Viewers: ABC: 5.763M / NBC: 5.120M / CBS: 3.402M
  • A25-54 viewers: ABC: 2.119M / NBC: 1.939M / CBS: 1.030M

The averages for the week of Nov. 24, 2014:

  • Total Viewers: ABC: 5.818M / NBC: 5.147M / CBS: 3.356M
  • A25-54 viewers: ABC: 2.106M / NBC: 2.023M / CBS: 1.077M

Morning Show Ratings: Week of November 17

morningshowanchors2014“Good Morning America” had its most-watched show of the season on Friday, Nov. 21, averaging more than 6.2 million viewers, helping the ABC broadcast win the week in both total viewers and the A25-54 demo. “GMA” had its largest total viewer advantage over No. 2 NBC’s “Today” show in 5 weeks.

Compared to the same week last year=, “GMA” was up +2% in viewers and flat in the demo. “Today” was up +1% in viewers but down -7% in the demo. No. 3 “CBS This Morning” showed the most viewer growth of all shows (+3%) but was down 4-% in the demo.

The averages for the week of Nov. 17, 2014:

  • Total Viewers: ABC: 6.021M / NBC: 5.305M / CBS: 3.437M
  • A25-54 viewers: ABC: 2.246M / NBC: 2.018M / CBS: 1.084M

 

Morning Show Ratings: Week of November 10

morningshowanchors2014“CBS This Morning” just had its most watched week in more than a decade, since the week of February 6, 2004, when the democratic presidential primaries were in full swing, the war in Iraq was at full boil and the broadcast was known as “The Early Show.”

With its slogan “the news is back in the morning,” “CTM” drew 3.5 million viewers last week, and was the only morning show to grow in both total viewers and the A25-54 demo compared to the same week last year.

“Good Morning America” won the week, but was down -4% in both viewers and the demo. “Today” was also down -2% in viewers and down -11% in the demo, while “CBS This Morning” was up +10% in viewers and up +2% in the demo.

The averages for the week of Nov. 10, 2014:

  • Total Viewers: ABC: 5.718M / NBC: 5.097M / CBS: 3.514M
  • A25-54 viewers: ABC: 2.131M / NBC: 1.896M / CBS: 1.062M


Morning Show Ratings: Week of November 3

morningshowanchors2014“Good Morning America” wins another week with a +600,000 lead on No. 2 “Today” show. But only No. 3 “CBS This Morning” saw viewership growth compared to the same week last year. All three newscast saw a viewer lift week-to-week, following the return to standard time.

For the third straight week, “Today” closed the total viewer gap with “GMA” by double digits versus the same week last year (19%). “GMA” is still seeing its largest season margins over “Today” in both Total Viewers and A25-54 viewers in more than 23 years – since at least the 1991-92 season.

The averages for the week of Nov. 3, 2014:

  • Total Viewers: ABC: 5.678M / NBC: 5.009M / CBS: 3.408M
  • A25-54 viewers: ABC: 2.031M / NBC: 1.872M / CBS: 957K

Morning Show Ratings: Week of October 27

morningshowanchors2014“Good Morning America” wins the week, but was the only morning show to lose audience compared to the same week last year. “GMA” was down -2% in viewers and down -3% in the demo. On Friday, “GMA” beat the “Today” show for the second straight Halloween — which “Today” formerly dominated — in both viewers and the demo.

“Today” had its biggest week in both total viewers and the demo in more than five months, since the week of May 19, 2014, but was down -8% in the demo vs. last year. “Today” did increase its total viewer audience by less than 1%.

“CBS This Morning” showed the most viewer growth in the mornings (+2%) but was down -4% in the demo.

The averages for the week of Oct. 27, 2014:

  • Total Viewers: ABC: 5.434M / NBC: 4.793M / CBS: 3.019M
  • A25-54 viewers: ABC: 2.030M / NBC: 1.886M / CBS: 961K

Morning Show Ratings: Week of October 20

morningshowanchors2014“Good Morning America” wins another week in the mornings, but only “CBS This Morning” showed growth in both total viewers and the A25-54 demo.

Compared to the same week last year, “CBS This Morning” is up +2% in both viewers and the demo. “Good Morning America” wins another in the mornings but is down -7% in viewers and down -4% in the demo. “GMA” is seeing its largest season margins over NBC’s “Today” in both viewers and the demo in more than 23 years — since at least the 1991-92 season. “Today” was down -2% in viewers and down -15% in the demo, year-over-year.

The averages for the week of Oct. 20, 2014:

  • Total Viewers: ABC: 5.216M / NBC: 4.612M / CBS: 3.079M
  • A25-54 viewers: ABC: 1.931M / NBC: 1.764M / CBS: 1.012M

 

Morning Show Ratings: Week of October 13

morningshowanchors2014“Good Morning America” wins another week in the mornings, and is the only breakfast show to grow in both total viewers and the A25-54 demo.

Compared to the same week last year, “GMA” is up +2% in viewers and up +3% in the demo. NBC’s “Today” show is up +1% in viewers, but down -4% in the demo and No. 3 “CBS This Morning” showed the most growth among viewers: +4%, but was down the most in the demo: -10%.

The averages for the week of Oct. 13, 2014:

  • Total Viewers: ABC: 5.446M / NBC: 4.701M / CBS: 3.031M
  • A25-54 viewers: ABC: 2.042M / NBC: 1.884M / CBS: 928,000

 

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