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Morning Show Ratings

Morning Show Ratings: Week of November 10

morningshowanchors2014“CBS This Morning” just had its most watched week in more than a decade, since the week of February 6, 2004, when the democratic presidential primaries were in full swing, the war in Iraq was at full boil and the broadcast was known as “The Early Show.”

With its slogan “the news is back in the morning,” “CTM” drew 3.5 million viewers last week, and was the only morning show to grow in both total viewers and the A25-54 demo compared to the same week last year.

“Good Morning America” won the week, but was down -4% in both viewers and the demo. “Today” was also down -2% in viewers and down -11% in the demo, while “CBS This Morning” was up +10% in viewers and up +2% in the demo.

The averages for the week of Nov. 10, 2014:

  • Total Viewers: ABC: 5.718M / NBC: 5.097M / CBS: 3.514M
  • A25-54 viewers: ABC: 2.131M / NBC: 1.896M / CBS: 1.062M


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Morning Show Ratings: Week of November 3

morningshowanchors2014“Good Morning America” wins another week with a +600,000 lead on No. 2 “Today” show. But only No. 3 “CBS This Morning” saw viewership growth compared to the same week last year. All three newscast saw a viewer lift week-to-week, following the return to standard time.

For the third straight week, “Today” closed the total viewer gap with “GMA” by double digits versus the same week last year (19%). “GMA” is still seeing its largest season margins over “Today” in both Total Viewers and A25-54 viewers in more than 23 years – since at least the 1991-92 season.

The averages for the week of Nov. 3, 2014:

  • Total Viewers: ABC: 5.678M / NBC: 5.009M / CBS: 3.408M
  • A25-54 viewers: ABC: 2.031M / NBC: 1.872M / CBS: 957K

Morning Show Ratings: Week of October 27

morningshowanchors2014“Good Morning America” wins the week, but was the only morning show to lose audience compared to the same week last year. “GMA” was down -2% in viewers and down -3% in the demo. On Friday, “GMA” beat the “Today” show for the second straight Halloween — which “Today” formerly dominated — in both viewers and the demo.

“Today” had its biggest week in both total viewers and the demo in more than five months, since the week of May 19, 2014, but was down -8% in the demo vs. last year. “Today” did increase its total viewer audience by less than 1%.

“CBS This Morning” showed the most viewer growth in the mornings (+2%) but was down -4% in the demo.

The averages for the week of Oct. 27, 2014:

  • Total Viewers: ABC: 5.434M / NBC: 4.793M / CBS: 3.019M
  • A25-54 viewers: ABC: 2.030M / NBC: 1.886M / CBS: 961K

Morning Show Ratings: Week of October 20

morningshowanchors2014“Good Morning America” wins another week in the mornings, but only “CBS This Morning” showed growth in both total viewers and the A25-54 demo.

Compared to the same week last year, “CBS This Morning” is up +2% in both viewers and the demo. “Good Morning America” wins another in the mornings but is down -7% in viewers and down -4% in the demo. “GMA” is seeing its largest season margins over NBC’s “Today” in both viewers and the demo in more than 23 years — since at least the 1991-92 season. “Today” was down -2% in viewers and down -15% in the demo, year-over-year.

The averages for the week of Oct. 20, 2014:

  • Total Viewers: ABC: 5.216M / NBC: 4.612M / CBS: 3.079M
  • A25-54 viewers: ABC: 1.931M / NBC: 1.764M / CBS: 1.012M

 

Morning Show Ratings: Week of October 13

morningshowanchors2014“Good Morning America” wins another week in the mornings, and is the only breakfast show to grow in both total viewers and the A25-54 demo.

Compared to the same week last year, “GMA” is up +2% in viewers and up +3% in the demo. NBC’s “Today” show is up +1% in viewers, but down -4% in the demo and No. 3 “CBS This Morning” showed the most growth among viewers: +4%, but was down the most in the demo: -10%.

The averages for the week of Oct. 13, 2014:

  • Total Viewers: ABC: 5.446M / NBC: 4.701M / CBS: 3.031M
  • A25-54 viewers: ABC: 2.042M / NBC: 1.884M / CBS: 928,000

 

Morning Show Ratings: Week of Oct. 6

morningshowanchors2014Now that Nielsen has corrected its data reporting error, we have final ratings for the network morning shows for the week of Oct. 6. But they may not like what they see, at least in the A25-54 demo.

All three broadcasts were down compared to the same week last year. ABC’s “Good Morning America” which remains No. 1, was down -2% in both total viewers and the demo. No. 2 NBC’s “Today” show was down -3% in viewers and down -8% in the demo.

Only “CBS This Morning” grew in viewers: up +8%, but the broadcast was down -3% in the A25-54 demo.

The averages for the week of Oct. 6, 2014:

  • Total Viewers: ABC: 5.367M / NBC: 4.599M / CBS: 3.142M
  • A25-54 viewers: ABC: 1.959M / NBC: 1.805M / CBS: 972,000

Nielsen Releases Revised Evening News Ratings Following Error

EveningNews304Following a glitch that led to months of inaccurate Nielsen ratings results, the company today released updated data for the week of Sept. 22, which was the first week of 2014-15 TV season. As suspected, the inaccurate data favored ABC programs while hurting ABC’s competitors.

The restated numbers are being most closely watched for revisions to the primetime ratings as new fall shows had their premieres. In the tight evening news race, “World News Tonight with David Muir,” had its numbers revised down, but it didn’t change the outcome. Muir’s newscast still won the week in the demo, and “NBC Nightly News with Brian Williams” won among total viewers.

In the demo, Muir drew 1.9 million viewers, down from the 2.002 million Nielsen had originally reported, a difference of -5%. “Nightly News” drew 1.821 million vs. the previously-reported 1.811, a gain of .6%.

Among total viewers, the ABC broadcast drew 7.793 million vs. the 8,029,000 first reported, a drop of -2.9%. NBC drew 8.239 million vs. 8.187 million, a gain of +.6%. This is significant because during the following week, Sept. 29, ABC overtook NBC for the first time in five years among total viewers, but by just +2%. Restated numbers could take that win away. Revised results for the week of Sept. 29, will be released next week. “CBS Evening News with Scott Pelley” was also revised up.

ABC’s “Good Morning America” was revised down as well: down -2.6% in viewers (5.531M vs. 5.677M) and down: -3% in the demo (2.105M vs. 2.168M). The morning show still holds the No. 1 spot in total viewers and the A25-54 demo.

Morning Show Ratings: Week of Sept. 29

morningshowanchors2014In the mornings, “Good Morning America” continues to dominate in the ratings. Last week, GMA had a more than 1 million viewer lead on No. 2 “Today,” while “Today” had a more than 1 million viewer lead on No. 3 “CBS This Morning.”

But only the CBS morning show posted year-over-year total viewer gains. “CTM” was up +7% in viewers and down -2% in the A25-54 demo.

“Good Morning America” was down -1% in viewers and down -5% in the demo, while “Today” was down -9% in viewers and down a whopping -16% in the demo.

The averages for the week of Sept. 29, 2014:

  • Total Viewers: ABC: 5.550M / NBC: 4.455M / CBS: 3.164M
  • A25-54 viewers: ABC: 2.046M / NBC: 1.713M / CBS: 1.015M

 

Where Are They Now? David Hartman

Hartman(m)As we conclude our “Where Are They Now?” series, we talk with former ‘Good Morning America’ host David Hartman

It happened again just recently at a bagel shop in Durham, North Carolina.

A woman eating breakfast looked up from her table, and upon seeing the tall, recognizable man walking by, smiled and said to him, “Make it a good day today!”

The man was former Good Morning America host David Hartman.  The woman was citing the famous sign-off he used at the close of each broadcast during his 1975-1987 tenure.

The phrase viewers still cite today “goes back to my childhood,” Hartman, 79, tells TVNewser. “My parents said ‘hey, the responsibility for your life is you.  So if you want something to happen, you’re going to make it happen – don’t wait for anybody else to bring it to you.’”

And David Hartman has always made things happen.

A Rhode Island native, he was a talented young athlete who, as a high school student, was offered a pro baseball contract. Opting instead to enroll at Duke University, Hartman majored in economics, while participating in choral and orchestra activities and in the school’s Air Force ROTC. He also did radio and TV announcing, and was president of his fraternity.

After graduation, he served in the Air Force before pursuing an acting and singing career.  In 1964, Hartman landed a role in the original Broadway production of Hello, Dolly!.  Later, he starred in primetime TV shows such as NBC’s The Bold Ones and Lucas Tanner.

Hartman then began producing educational documentary programming for ABC.  Birth and Babies “showed the birth of a baby for the first time on American television,” he says of the 1974 show, which caught the attention of network executives.

They invited him to host ABC’s new morning program, which had the unenviable task of going up against NBC’s venerable Today.

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Morning Show Ratings: Week of Sept. 22

morningshowanchors2014“Good Morning America” just had its best opening week performance in Total Viewers in more than 23 years. As the 2014-2015 TV season gets underway “GMA” continues to lead the way and was up compared to the same week last year: up +2% in viewers and up +5% in the A25-54 demo.

No. 3 “CBS This Morning” also saw year-over-year growth: up +5% in viewers and up +1% in the demo. NBC’s “Today” show struggled last week and was down double digits in the A25-54 demo (-14%) while also down in viewers (-7%.)

“GMA” had its biggest win over “Today” in both viewers and the A25-54 demo in more than 20 years – since the week of May 16, 1994.

The averages for the week of Sept. 22, 2014:

  • Total Viewers: ABC: 5.677M / NBC: 4.425M / CBS: 2.986M
  • A25-54 viewers: ABC: 2.168M / NBC: 1.731M / CBS: 987,000

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