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Morning Show Ratings

Morning Show Ratings: Week of October 20

morningshowanchors2014“Good Morning America” wins another week in the mornings, but only “CBS This Morning” showed growth in both total viewers and the A25-54 demo.

Compared to the same week last year, “CBS This Morning” is up +2% in both viewers and the demo. “Good Morning America” wins another in the mornings but is down -7% in viewers and down -4% in the demo. “GMA” is seeing its largest season margins over NBC’s “Today” in both viewers and the demo in more than 23 years — since at least the 1991-92 season. “Today” was down -2% in viewers and down -15% in the demo, year-over-year.

The averages for the week of Oct. 20, 2014:

  • Total Viewers: ABC: 5.216M / NBC: 4.612M / CBS: 3.079M
  • A25-54 viewers: ABC: 1.931M / NBC: 1.764M / CBS: 1.012M

 

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Morning Show Ratings: Week of October 13

morningshowanchors2014“Good Morning America” wins another week in the mornings, and is the only breakfast show to grow in both total viewers and the A25-54 demo.

Compared to the same week last year, “GMA” is up +2% in viewers and up +3% in the demo. NBC’s “Today” show is up +1% in viewers, but down -4% in the demo and No. 3 “CBS This Morning” showed the most growth among viewers: +4%, but was down the most in the demo: -10%.

The averages for the week of Oct. 13, 2014:

  • Total Viewers: ABC: 5.446M / NBC: 4.701M / CBS: 3.031M
  • A25-54 viewers: ABC: 2.042M / NBC: 1.884M / CBS: 928,000

 

Morning Show Ratings: Week of Oct. 6

morningshowanchors2014Now that Nielsen has corrected its data reporting error, we have final ratings for the network morning shows for the week of Oct. 6. But they may not like what they see, at least in the A25-54 demo.

All three broadcasts were down compared to the same week last year. ABC’s “Good Morning America” which remains No. 1, was down -2% in both total viewers and the demo. No. 2 NBC’s “Today” show was down -3% in viewers and down -8% in the demo.

Only “CBS This Morning” grew in viewers: up +8%, but the broadcast was down -3% in the A25-54 demo.

The averages for the week of Oct. 6, 2014:

  • Total Viewers: ABC: 5.367M / NBC: 4.599M / CBS: 3.142M
  • A25-54 viewers: ABC: 1.959M / NBC: 1.805M / CBS: 972,000

Nielsen Releases Revised Evening News Ratings Following Error

EveningNews304Following a glitch that led to months of inaccurate Nielsen ratings results, the company today released updated data for the week of Sept. 22, which was the first week of 2014-15 TV season. As suspected, the inaccurate data favored ABC programs while hurting ABC’s competitors.

The restated numbers are being most closely watched for revisions to the primetime ratings as new fall shows had their premieres. In the tight evening news race, “World News Tonight with David Muir,” had its numbers revised down, but it didn’t change the outcome. Muir’s newscast still won the week in the demo, and “NBC Nightly News with Brian Williams” won among total viewers.

In the demo, Muir drew 1.9 million viewers, down from the 2.002 million Nielsen had originally reported, a difference of -5%. “Nightly News” drew 1.821 million vs. the previously-reported 1.811, a gain of .6%.

Among total viewers, the ABC broadcast drew 7.793 million vs. the 8,029,000 first reported, a drop of -2.9%. NBC drew 8.239 million vs. 8.187 million, a gain of +.6%. This is significant because during the following week, Sept. 29, ABC overtook NBC for the first time in five years among total viewers, but by just +2%. Restated numbers could take that win away. Revised results for the week of Sept. 29, will be released next week. “CBS Evening News with Scott Pelley” was also revised up.

ABC’s “Good Morning America” was revised down as well: down -2.6% in viewers (5.531M vs. 5.677M) and down: -3% in the demo (2.105M vs. 2.168M). The morning show still holds the No. 1 spot in total viewers and the A25-54 demo.

Morning Show Ratings: Week of Sept. 29

morningshowanchors2014In the mornings, “Good Morning America” continues to dominate in the ratings. Last week, GMA had a more than 1 million viewer lead on No. 2 “Today,” while “Today” had a more than 1 million viewer lead on No. 3 “CBS This Morning.”

But only the CBS morning show posted year-over-year total viewer gains. “CTM” was up +7% in viewers and down -2% in the A25-54 demo.

“Good Morning America” was down -1% in viewers and down -5% in the demo, while “Today” was down -9% in viewers and down a whopping -16% in the demo.

The averages for the week of Sept. 29, 2014:

  • Total Viewers: ABC: 5.550M / NBC: 4.455M / CBS: 3.164M
  • A25-54 viewers: ABC: 2.046M / NBC: 1.713M / CBS: 1.015M

 

Where Are They Now? David Hartman

Hartman(m)As we conclude our “Where Are They Now?” series, we talk with former ‘Good Morning America’ host David Hartman

It happened again just recently at a bagel shop in Durham, North Carolina.

A woman eating breakfast looked up from her table, and upon seeing the tall, recognizable man walking by, smiled and said to him, “Make it a good day today!”

The man was former Good Morning America host David Hartman.  The woman was citing the famous sign-off he used at the close of each broadcast during his 1975-1987 tenure.

The phrase viewers still cite today “goes back to my childhood,” Hartman, 79, tells TVNewser. “My parents said ‘hey, the responsibility for your life is you.  So if you want something to happen, you’re going to make it happen – don’t wait for anybody else to bring it to you.’”

And David Hartman has always made things happen.

A Rhode Island native, he was a talented young athlete who, as a high school student, was offered a pro baseball contract. Opting instead to enroll at Duke University, Hartman majored in economics, while participating in choral and orchestra activities and in the school’s Air Force ROTC. He also did radio and TV announcing, and was president of his fraternity.

After graduation, he served in the Air Force before pursuing an acting and singing career.  In 1964, Hartman landed a role in the original Broadway production of Hello, Dolly!.  Later, he starred in primetime TV shows such as NBC’s The Bold Ones and Lucas Tanner.

Hartman then began producing educational documentary programming for ABC.  Birth and Babies “showed the birth of a baby for the first time on American television,” he says of the 1974 show, which caught the attention of network executives.

They invited him to host ABC’s new morning program, which had the unenviable task of going up against NBC’s venerable Today.

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Morning Show Ratings: Week of Sept. 22

morningshowanchors2014“Good Morning America” just had its best opening week performance in Total Viewers in more than 23 years. As the 2014-2015 TV season gets underway “GMA” continues to lead the way and was up compared to the same week last year: up +2% in viewers and up +5% in the A25-54 demo.

No. 3 “CBS This Morning” also saw year-over-year growth: up +5% in viewers and up +1% in the demo. NBC’s “Today” show struggled last week and was down double digits in the A25-54 demo (-14%) while also down in viewers (-7%.)

“GMA” had its biggest win over “Today” in both viewers and the A25-54 demo in more than 20 years – since the week of May 16, 1994.

The averages for the week of Sept. 22, 2014:

  • Total Viewers: ABC: 5.677M / NBC: 4.425M / CBS: 2.986M
  • A25-54 viewers: ABC: 2.168M / NBC: 1.731M / CBS: 987,000

‘CBS Sunday Morning’ Has Best Season in More Than 25 Years

charles osgood cbs sunday morning“CBS Sunday Morning with Charles Osgood” just finished another record year.

The venerable 90-minute news and information program averaged 5.79 million viewers — even besting the No. 1 weekday show ABC’s “Good Morning America.”

“Sunday Morning” was up +6% in total viewers compared to the 2012-2013 season, and had its biggest audience since the advent of people meters in the 1987-1988 TV season. The show was on par with last season’s A25-54 rating, which was the best delivery since 2009-2010.

Morning Show Ratings: Week of Sept. 15 & Q3 2014

morningshowanchors2014In addition to winning the season, “Good Morning America” also wins the week and the just-finished 3rd quarter. But only “CBS This Morning” grew among total viewers compared to Q3 2013. The CBS morning show was up +5% in viewers, but down -4% in the A25-54 demo.

“Good Morning America” and “Today” were both down: “GMA” was down -3% in viewers and down less than 1% in the demo while “Today” was down -3% in viewers, and down -7% in the demo compared to Q3 2013.

For the week, “GMA” saw year-over-year growth of +3% in viewers and +7% in the demo. “Today” was flat in viewers and down -2% in the demo. “CBS This Morning” was up +5% in viewers and down -9% in the demo.

The averages for Q3 2014:

  • Total Viewers: ABC: 5.074M / NBC: 4.330M / CBS: 2.841M
  • A25-54 viewers: ABC: 1.878M / NBC: 1.652M / CBS: 867K

The averages for the week of Sept. 15, 2014:

  • Total Viewers: ABC: 5.467M / NBC: 4.611M / CBS: 2.898M
  • A25-54 viewers: ABC: 2.104M / NBC: 1.841M / CBS: 910K

‘Good Morning America’ Wins Second Straight Season

GMANews

Despite losing two anchors in the last year, ABC’s “Good Morning America” won its second straight season, and added viewers in the process. The ABC morning broadcast improved most where in counts: in the A25-54 news demo growing +7% vs. the 2012-2013 season. “GMA” was also up +4% in total viewers.

“CBS This Morning” showed the most growth among total viewers up +9% vs. last season, but was the only program down in the A25-54 demo: -3%. The broadcast had its best season in more than two decades, since 1993-1994.

NBC’s “Today” show grew +6% in total viewers, closing the total viewer gap with “GMA” versus last season, and was also up +4% in A25-54 viewers.

The averages for the week of 2013-2014 Season:

  • Total Viewers: ABC: 5.537M / NBC: 4.868M / CBS: 3.024M
  • A25-54 viewers: ABC: 2.105M / NBC: 1.965M / CBS: 972,000

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