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Morning Show Ratings

‘CBS Sunday Morning’ Has Best Season in More Than 25 Years

charles osgood cbs sunday morning“CBS Sunday Morning with Charles Osgood” just finished another record year.

The venerable 90-minute news and information program averaged 5.79 million viewers — even besting the No. 1 weekday show ABC’s “Good Morning America.”

“Sunday Morning” was up +6% in total viewers compared to the 2012-2013 season, and had its biggest audience since the advent of people meters in the 1987-1988 TV season. The show was on par with last season’s A25-54 rating, which was the best delivery since 2009-2010.

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Morning Show Ratings: Week of Sept. 15 & Q3 2014

morningshowanchors2014In addition to winning the season, “Good Morning America” also wins the week and the just-finished 3rd quarter. But only “CBS This Morning” grew among total viewers compared to Q3 2013. The CBS morning show was up +5% in viewers, but down -4% in the A25-54 demo.

“Good Morning America” and “Today” were both down: “GMA” was down -3% in viewers and down less than 1% in the demo while “Today” was down -3% in viewers, and down -7% in the demo compared to Q3 2013.

For the week, “GMA” saw year-over-year growth of +3% in viewers and +7% in the demo. “Today” was flat in viewers and down -2% in the demo. “CBS This Morning” was up +5% in viewers and down -9% in the demo.

The averages for Q3 2014:

  • Total Viewers: ABC: 5.074M / NBC: 4.330M / CBS: 2.841M
  • A25-54 viewers: ABC: 1.878M / NBC: 1.652M / CBS: 867K

The averages for the week of Sept. 15, 2014:

  • Total Viewers: ABC: 5.467M / NBC: 4.611M / CBS: 2.898M
  • A25-54 viewers: ABC: 2.104M / NBC: 1.841M / CBS: 910K

‘Good Morning America’ Wins Second Straight Season

GMANews

Despite losing two anchors in the last year, ABC’s “Good Morning America” won its second straight season, and added viewers in the process. The ABC morning broadcast improved most where in counts: in the A25-54 news demo growing +7% vs. the 2012-2013 season. “GMA” was also up +4% in total viewers.

“CBS This Morning” showed the most growth among total viewers up +9% vs. last season, but was the only program down in the A25-54 demo: -3%. The broadcast had its best season in more than two decades, since 1993-1994.

NBC’s “Today” show grew +6% in total viewers, closing the total viewer gap with “GMA” versus last season, and was also up +4% in A25-54 viewers.

The averages for the week of 2013-2014 Season:

  • Total Viewers: ABC: 5.537M / NBC: 4.868M / CBS: 3.024M
  • A25-54 viewers: ABC: 2.105M / NBC: 1.965M / CBS: 972,000

Morning Show Ratings: Week of Sept. 8

morningshowanchors2014“CBS This Morning” may be in third place, but it’s the only morning show to see year-over-year growth. Last week, “CTM” was the only breakfast program to grow in both total viewers and the A25-54 demo. “CTM” was up +5% in viewers and up +2% in the demo, closing the gap with NBC’s “Today” by 120,000 viewers.

“Good Morning America” still leads the pack, and was up +2% in the demo, but down -2% in total viewers. “Today” was flat among viewers and down -9% in the demo. “Today” had its best week in viewers since the week of May 19. Meanwhile, “GMA” is posting its largest season margins over “Today” in both total viewers and the demo in more than 22 years.

The averages for the week of Sept. 8, 2014:

  • Total Viewers: ABC: 5.454M / NBC: 4.672M / CBS: 2.943M
  • A25-54 viewers: ABC: 2.062M / NBC: 1.813M / CBS: 949,000

Morning Show Ratings: Week of Sept. 1

morningshowanchors2014

No. 3 “CBS This Morning” experienced double-digit growth last week, up +11% compared to the same week last year. And with No. 1 “Good Morning America” and No. 2 “Today” also seeing growth (a scant +1% each) CBS’s viewers appear to be of the sort who’d tuned out over the years, only to tune back in to see what CBS is offering.

“CTM” still trails “Today” by 1.675 million viewers, but has closed the gap +13% in the last year.

“GMA” continues as the most-watched morning show, now No. 1 in total viewers in 110 of the last 114 weeks, only losing the weeks “Today” has broadcast from the 2012 London Olympics and 2014 Sochi Olympics. All three shows were down in the A25-54 demo: ABC and CBS were down -1% and NBC was down -2%.

For the week, “Today” pulled to within 135,000 demo viewers of “GMA,” its closest margin since June.

Because of the Labor Day holiday, all three shows are based on four days.

The averages for the week of Sept. 1, 2014:

  • Total Viewers: ABC: 5.366M / NBC: 4.628M / CBS: 2.953M
  • A25-54 viewers: ABC: 1.953M / NBC: 1.818M / CBS: 902,000

Morning Show Ratings: Week of August 25

morningshowanchors2014“Good Morning America” wins another week, as the ABC morning show continues to see its largest season margins over No. NBC’s “Today” in both Total Viewers and Adults 25-54 in more than 22 years.

For the week of August 25, “Today” had its biggest A25-54 audience in three months, and cut GMA’s total viewer lead 33% compared to the same week last year.

But it was only “CBS This Morning” that saw total viewer growth vs.the same week last year, up +7% in viewers. “GMA” was down -5% and “Today” was flat. “GMA” was the only show to grow in the demo: +1%. “Today” and “CTM” were both down -4%.

The averages for the week of August 25, 2014:

  • Total Viewers: ABC: 5.065M / NBC: 4.446M / CBS: 2.854M
  • A25-54 viewers: ABC: 1.932M / NBC: 1.705M / CBS: 884,000

Morning Show Ratings: Week of August 18

morningshowanchors2014ABC’s “Good Morning America” begins its third year as the most-watched morning show. The only weeks “GMA” has lost to NBC’s “Today” since the 2012 London Olympics, were the two weeks of the 2014 Sochi Olympics.

But compared to the same week last year, only “CBS This Morning” showed total viewer growth. “CTM” was up +8%, while “GMA” was down -6% and “Today” was down -1%. In the A25-54 demo, all three shows lost viewers vs. last year: “GMA” was down -7%, “Today” down -8% and “CTM” down -3%.

The averages for the week of August 18, 2014:

  • Total Viewers: ABC: 4.849M / NBC: 4.359M / CBS: 2.858M
  • A25-54 viewers: ABC: 1.773M / NBC: 1.622M / CBS: 880,000

 

Morning Show Ratings: Week of August 11

morningshowanchors2014“Good Morning America” wins another week with a +557,000 viewer lead on No. 2 “Today,” but “GMA” was the only morning show to lose viewers compared to the same week last year.

“GMA” was down -2% in viewers and down -1% in the demo. NBC’s “Today” show saw total viewer growth of +4% year-over-year, but was down -2% in the A25-45 demo. “Today” has narrowed the total viewer gap with “GMA” for the third straight week.

Only “CBS This Morning” saw growth in both total viewers (+6%) as well as the A25-54 demo (+3%) and remains at its closest competitive position with “Today” in 20 years.

All three shows were up week-to-week with much coverage from Ferguson, MO.

The averages for the week of August 11, 2014:

  • Total Viewers: ABC: 4.983M / NBC: 4.426M / CBS: 2.835M
  • A25-54 viewers: ABC: 1.878M / NBC: 1.665M / CBS: 886,000

Morning Show Ratings: Week of August 4

morningshowanchors2014“CBS This Morning” remains in third place among the morning shows, but it was the only program to show growth compared to the same week last year. The CBS News program was up +9% in viewers and up +1% in the demo, while “Good Morning America” and “Today” lost viewers, year-to-year.

No. 1 “Good Morning America” held a +775,00 viewer lead on No. 2 “Today” last week, but was down -8% in viewers and down -7% in the A25-54 demo. “Today” was also down -7% in the demo, while down -6% in viewers.

The bright spot for the NBC show, compared to the same week last year, “Today” cut “GMA’s” leads by 20% in total viewers and 5% in the demo. Still, “GMA” leads “Today” by its largest A25-54 season advantage to-date.

“GMA” has been No. 1 in Total Viewers in 106 of the last 110 weeks, finishing behind “Today” only during the two weeks of the 2012 Summer Olympics and the two weeks of the 2014 Winter Olympics.

As for CBS, the network is in its closest competitive position with “Today” in 20 years.

The averages for the week of August 4, 2014:

  • Total Viewers: ABC: 4.781M / NBC: 4.006M / CBS: 2.829M
  • A25-54 viewers: ABC: 1.743M / NBC: 1.530M / CBS: 885,000

 

What Time Do the Morning Show Anchors Wake Up?

As part of his morning battle cover story for Variety, Brian Steinberg includes the wake-up times for the anchors of the “Today” show and “Good Morning America.” So, if you were ever curious, here are your answers…

MorningSchedules

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