Natalie Morales on ‘The Morning War:’ ‘Just One of Those Blips’
NBC’s Natalie Morales was talking about the issue of jobs at an Education Nation event at the gleaming New World Center in Miami Beach earlier this week.
It’s fitting as Morales has many of them at NBC.
TVNewser caught up with the “Today” show news anchor in the make-up room just before her panel discussion on preparing graduates for the 21st century workforce.
“As a company we see this as part of a wider initiative,” says Morales of NBC’s Education Nation. “It’s a corporate responsibility to try to give back.”
In recent years, Morales has moved beyond her news persona, taking on roles across the Peacock, whether co-hosting the Miss Universe pageant, or Macy’s July 4th Spectacular, or playing the part of fact-checker on “The Marriage Ref.”
But Morales never strays far from home.
“I have several Rock Center pieces in the works and (the Dateline series) My Kid Would Never Do That, which my kid ended up doing that,” Morales laughed.
The series puts children in a variety of decision-making situations while their parents watch the events unfold via hidden camera.
Morales says the challenge going forward, “is finding new ways to do it. I also don’t want to become the person that everybody recognizes. You have to keep the anonymity otherwise kids will see me and they’re not going to fall for it.”
As for her main job at “Today,” Morales admits, “It’s turbulent waters these days with where the ratings are.”

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NBC’s “Today” show stays on top of the ratings race for the week of May 14. “Today” held on with a +64,000 Total Viewer lead over “Good Morning America.” The gap was even greater in younger viewers with “Today” leading by +165,000 viewers.
It looks like ABC’s “Good Morning America” will top the “Today” show for the week of May 7 when final numbers are released on Thursday. Based on preliminary Nielsen numbers, “GMA” drew 5.18 million Total Viewers to “Today’s” 5.12 million, a difference of just +1.2%. GMA was #1 on Tuesday, Wednesday and Friday with “Today” taking Monday and Thursday.
ABC’s “Good Morning America” has notched
With the Nielsen Fast National numbers for Friday just released, “Good Morning America” is in a position to win another week in the morning show ratings race. For the week of April 23, “GMA” has a +165,000 (preliminary) Total Viewer lead over the “Today” show. The win comes just as the May ratings period begins and as the regular anchor teams were in place, except for Friday, when
There is one exception: today. Viewers may have been asking ‘where in the world is 




Nadine Cheung
Editor, The Job Post
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