No. 3 “CBS This Morning” experienced double-digit growth last week, up +11% compared to the same week last year. And with No. 1 “Good Morning America” and No. 2 “Today” also seeing growth (a scant +1% each) CBS’s viewers appear to be of the sort who’d tuned out over the years, only to tune back in to see what CBS is offering.
“CTM” still trails “Today” by 1.675 million viewers, but has closed the gap +13% in the last year.
“GMA” continues as the most-watched morning show, now No. 1 in total viewers in 110 of the last 114 weeks, only losing the weeks “Today” has broadcast from the 2012 London Olympics and 2014 Sochi Olympics. All three shows were down in the A25-54 demo: ABC and CBS were down -1% and NBC was down -2%.
For the week, “Today” pulled to within 135,000 demo viewers of “GMA,” its closest margin since June.
Because of the Labor Day holiday, all three shows are based on four days.
The averages for the week of August 25, 2014:
- Total Viewers: ABC: 5.366M / NBC: 4.628M / CBS: 2.953M
- A25-54 viewers: ABC: 1.953M / NBC: 1.818M / CBS: 902,000