Millions Turn to Cable News For Coverage of Whitney Houston’s Funeral
The funeral of pop legend Whitney Houston drew over nine million viewers to cable news at its peak Saturday, with most of those viewers tuning into CNN. CNN drew more total viewers and more adults 25-54 than Fox News, MSNBC and HLN combined.
From 12-4PM, the hours during which the funeral aired, CNN averaged nearly five million total viewers, including 2.18 million adults 25-54. CNN’s sister network HLN placed second in both categories with 1.39 million total viewers and 450,000 demo viewers. Fox News was in the extremely unusual position of placing third in the ratings… albeit barely. FNC drew 1.38 million total viewers and 430,000 demo viewers. MSNBC drew 697,000 total viewers including 246,000 demo viewers.
Viewership for CNN, FNC and MSNBC peaked in the 1-2PM hour, with CNN drawing 5.26 million total and 2.31 million demo viewers, FNC drawing 1.52 million total and 470,000 demo viewers and MSNBC drawing 813,000 total and 290,000 demo viewers. HLN peaked in the 2-3PM hour, drawing 1.45 million total and 479,000 demo viewers.

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Saturday night Mitt Romney won the Maine Caucus, but the big news was clearly the tragic and unexpected death of singer Whitney Houston. The cable news ratings reflected that.




Nadine Cheung
Editor, The Job Post
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