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Kobe Bryant's Turkish Airlines Commercial Surfaces

Last December, Los Angeles Lakers guard Kobe Bryant signed a two-year endorsement deal with Turkish Airlines.

CNBC reporter Darren Rovell pointed out today that Bryant’s first commercial for the airlines has hit the web.


NBA Going 3-D with Knicks-Heat

If you thought seeing Amare Stoudemire jump naked into a pool or Diana Taurasi pose nude was visually arresting, you’ll love December 17. That’s when ESPN presents the Miami Heat against the New York Knicks live from Madison Square Garden in stunning 3-D. It will be the first of 14 games shown on ESPN’s 3-D network. The rest of the regular season slate, seven in all, will feature tilts in Phoenix, Denver, Orlando, Miami, and Atlanta.

Is anyone going to watch this cool new thing? Well, perhaps. ESPN 3-D is available to 45 million households, but only 500,000 3-D television sets have been shipped. Still, it sounds like a pretty cool experiment.

“There are things that you can see in 3-D that you can’t see in 2-D, and that mostly revolves around low-angle cameras that let you appreciate how fast the players are,” Steve Hellmuth, the N.B.A.’s executive vice president for operations and technology, told The New York Times. “You have to stay low, and the ref might run in front of you.”, Turner Sports Launching Weekly Web Series

The still-fresh relationship between Turner Sports and Sports Illustrated is beginning to pay off in content. and Turner announced today that it is is launching a weekly web series “Behind the Mic presented by Allstate.”

The series will feature multiple 90-second segments featuring well-known commentators and analysts, talking about the sports they cover.

Among the names on board for the series: NFL analysts Cris Collinsworth, Phil Simms and Doug Flutie NBA analysts Charles Barkley and Kevin McHale, Golf analyst Nick Faldo and MLB analyst Cal Ripken Jr.

Allstate is on board as the title sponsor of the web series, which will debut on October 1.

In July, Time Warner’s Sports Illustrated and Turner Sports struck a deal that will give the TV company oversight over SI’s digital properties. “Behind the Mic” is the first major result to come out of that partnership.

“Behind the Mic is our first collaborative product since our recent partnership announcement with and one we envision bringing thoughtful discussion to their passionate fan-base through some of the most candid voices in sports broadcasting,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “It represents one of our key goals through this collaboration; providing the fans, through our joint industry resources, with high-quality, timely video content. This is without a doubt, a great collection of broadcast talent assembled and users will enjoy their informative and entertaining insights.”

More information about the series, after the jump.

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Joe Namath Joins Sirius XM Radio

In what can only be one of the most exciting moments for the guys at Kissing Suzy Kolber, Joe Namath will join Sirius XM, where he’ll host a weekly show called The Broadway Blitz with Joe Namath. It will debut Friday, September 17 at 2 p.m.

Namath is excited.

“It’s a real thrill for me to be joining SIRIUS NFL Radio and talking about the game I love with fans all over this country. I’ve been involved with football a long time and I still get excited about every season like I did when I was lacing up my cleats as a kid in Pennsylvania. I’ve got a lot of wisdom from my time in the NFL and a lot of thoughts about today’s players and teams. It’ll be fun to share them with our listeners and I look forward to hearing what they think as well.”

“Broadway Joe” does possess a wealth of football knowledge and co-host Adam Schein (Fox Sports, SNY) boasts broadcast experience. The show should be informative and entertaining. And there’s always the possibility Namath will go off the reservation. Read more