TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CBS Becomes First Front-Page Advertiser in the New York Times

NYTSmall_1.5.jpgThe New York Times story on the New York Times story begins: “In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page.”

And the first ad was bought by CBS promoting prime time shows, NFL broadcasts and newsmagazine 60 Minutes. The 2 1/2 inch high ad lies horizontally across the bottom of the page, far below the fold.

A rep from a media buying firm interviewed in the Times story, not shockingly, finds the front page ad “very attractive.” But the ad may not necessarily beef up the Times’ bottom line. Beth Fidoten, SVP of print accounts at Initiative says papers do not charge significantly more for the front-page space than for other premium spots, “but the way it’s usually done is the advertiser has to make a significant commitment to multiple ads.”

So, expect to see more ads from CBS in the New York Times.

The Times joins The Wall Street Journal, USA Today and The Los Angeles Times in adding ads to the front page.


Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!