Over at GalleyCat they are reporting about CNBC's new book blog. CNBC senior producer Gloria McDonough-Taub (who also happened to be my first boss at MSNBC) is going to be penning the Bullish on Books blog. She is also tasked with incorporating authors into CNBC programs, "We have featured more than 30 authors on our air for live interviews," she writes to colleagues. "Business books offer us the hope of a being a better manager, a better employee, building a better team, getting a better job, finding a better strategy, having a richer and better life." Well written, Glo.

A TVNewser tipster noticed something recently during CNBC's prime time. Just before the top of the hour, Carmen Wong Ulrich has been anchoring short segments branded "On the Money." Wong Ulrich also writes a personal finance blog that goes by the same name. "On the Money" was a prime time show on CNBC until a programming shake-up took it out of the lineup last September.

So, you have to wonder if moving Susie Orman to 8pmET starting this Monday is really just a place holder until the revamped "On the Money" is ready for air, perhaps in August.

Anyone have ideas?

Dealbreaker spoke with CNBC's Charlie Gasparino re: that Vanity Fair piece we told you about the other day. Gasparino, and a whole cast of CNBC characters, are mentioned in the story which tries to determine who, or what, really brought down investment bank Bear Stearns. As for Gasparino's part, he'd like you to know:

• He never tried to get an interview with Bear CEO Alan Schwartz, and he doesn't even have a producer, thereby precluding him from taking part in what Dealbreaker calls, "the catty infighting among anchors and their producers."

• Bryan Burrough [the writer of the Vanity Fair article] never called Gasparino about the story.

• Burrough "failed Journalism 101."

• Bear went down because of its "failure to communicate with the markets."

Jerry Burke has joined CNBC as executive producer of the mid-day show Power Lunch. Burke had a short stint at the TV Guide Network and before that was an EP at Fox News Channel. Burke left FNC in March of last year where he'd been co-EP of Fox & Friends.

CNBC SVP Jonathan Wald's email to the staff, after the jump...

continued...

That's the question raised in an exhaustively detailed 10,000 word look at the collapse of Bear Stearns by Bryan Burrough for the August issue of Vanity Fair.

The article traces the origins of the Bear Stearns rumors, and focuses on the fateful Monday, March 10 (interestingly, Eliot Spitzer remembers the day differently) when CNBC, "the cable network that serves as Wall Street's daily backdrop," began reporting the rumors.

A CNBC spokesperson tells TVNewser, "We stand behind our reporters and our reporting."

According to the article, it began with Bill Griffeth just after NoonET, quoting "rumors" that, "some unnamed Wall Street firm might be having liquidity problems." Then it was Dennis Kneale, citing, "what one guy says."

Later in the afternoon it was "the bane of Bear Stearns," Charlie Gasparino, asking, "whether they should exist or not in the future," before concluding, "Wouldn't be the first time I was wrong."

"Publicly speculating on a firm's liquidity is akin to shouting 'Fire!!!' in a crowded theater; in catastrophic cases it can trigger panic selling," writes Burrough. "It risks, in other words, becoming a self-fulfilling prophecy."

A cable competitor tells TVNewser, "This is a major credibility hit for CNBC — their initial 'reporting' of rumors is tantamount to that of a gossip columnist. And if I'm a Bear Stearns shareholder, I'm filing a class action lawsuit against CNBC."

Bear Stearns decided on David Faber to conduct the interview with CEO Alan Schwartz Wednesday morning, and, as Burrough writes, "Faber's first question was a bombshell."

"You knew right at that moment that Bear Stearns was dead," said a Wall Street trader of 40 years.

Click continued to see the Faber/Schwartz interview that "killed" Bear Stearns, and one loaded quote about the behind-the-scenes "hate" at CNBC...

continued...

CNBC midday viewers may have noticed a new anchor on the air today. Meet Amanda Drury from CNBC Asia. Drury is subbing for Erin Burnett on Street Signs this week.

Back in Singapore, home of CNBC Asia, Drury anchors the morning business programs Squawk Box and Cash Flow. The Aussie-born anchor has been with CNBC since 2001.

In a Variety story about the recent ratings successes of CNBC, John Dempsey delves into the lack of ratings for CNBC's nearly 9-month-old competitor, Fox Business Network.

For now, it's next to impossible to get a reading on how well FBN is doing, because it's not a full-service client of Nielsen: Even though FBN gets ratings data for internal use, it can't publish them, and Nielsen can't make them available to media buyers or other networks. Some in the industry are skeptical about the lack of audience data for a network that reaches 35 million subscribers and boasts of shelling out $100 million in startup costs. One skeptic, veteran network news analyst Andrew Tyndall, says, "If the PR people at Fox Business had any numbers to brag about, you can bet they'd be doing it. Their silence speaks volumes."

Well, FBN isn't silent on this issue. A network spokesperson tells TVNewser, "Andrew is both misinformed and grossly out of the loop — per Nielsen, we're prohibited from releasing any ratings at this stage. Perhaps he should stick to tallying story counts on newscasts."

Back to CNBC, and who Dempsey thinks should get the credit for the NBCU network's growth...

continued...

As you are no doubt aware, TVNewser is a part of mediabistro.com, once owned by our boa-wearing boss Laurel Touby. Laurel became on overnight millionaire last July when she sold mediabistro to Jupitermedia.

Tonight at 10pmET, she shares her story of instant millions on the premiere of CNBC's "Untold Wealth: The Rise of the Super Rich.

Click continued to see a clip of Touby's interview with David Faber (who happens to be a TVNewser fan himself) from tonight's show...

...and by the way, she's still our boss, and still occasionally wears boas around the office.

continued...

TVNewser tipsters sent us the following:

CNBC'S "THE SUZE ORMAN SHOW" WILL BEGIN AIRING WEEKNIGHTS STARTING JULY 7TH (ALL TIMES ARE ET). Beginning on Monday, July 7th until further notice, "The Suze Orman Show" will air weeknights on CNBC at 8PM (replacing "Fast Money" re-air). The Friday telecast will be 30 minutes, followed by "High Net Worth" at 8:30PM. "The Suze Orman Show" will continue to air on Saturday nights at 9PM and 12AM

CNBC's Squawk Box took its place among the press box and skyboxes on Friday, as the show taped live from Fenway Park in Boston. Joining anchors Carl Quintanilla, Becky Quick and Joe Kernen was former GE CEO Jack Welch, who co-anchored the entire three-hour program.

Guests on the program included the big sports guys of Boston, Red Sox President and CEO Larry Luccino and New England Patriots owner Robert Kraft. Also on the show were Boston mayor Tom Menino and Massachusetts governor Deval Patrick.

The trio of anchors caught the game the night before.

• Earlier: The Fox & Friends team was out at Shea Stadium for Fox Fan Night. Click continued to see how Brian Kilmeade did throwing out the first pitch...

continued...