CNBC & AOL Enter Joint Agreement

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By Chris Ariens on May 20, 2008 08:31 AM

CNBC_5.20.png TVNewser has learned CNBC will become a primary content provider for the new AOL Money & Financial video site. Users will be able to access CNBC content through AOL Video, as well as AOL's video search destination,Truveo.comm, and browse among financial news topics and watch them on demand.

The news is expected to be announced later this morning.

> More: The press release is after the jump...

AOL Announces CNBC As A Primary Content Provider For New AOL Money & Finance Video Site

NEW YORK, N.Y. and ENGLEWOOD CLIFFS, N.J., May 20, 2008 – AOL and CNBC announced today that CNBC, First in Business Worldwide, will provide multi-media content to the newly launched AOL Money & Finance video site, http://money.aol.com/videos, and across the AOL Money & Finance site, http://money.aol.com. CNBC will offer business analysis and actionable investor information throughout the day for AOL users.

The AOL Money & Finance video site is a uniquely comprehensive Web-wide aggregated financial video experience, powered by Truveo's video search, and also includes videos from a growing list of content partners. Users can also access CNBC content through AOL Video, video.aol.com, as well as AOL's video search destination, Truveo.com, www.truveo.com, and browse among relevant financial topics to watch what they want on demand.

As a result of the relationship, advertisers will now have the ability to reach a unique audience of business decision makers across CNBC TV, CNBC.com and AOL as part of a single campaign.

"CNBC video on AOL Money & Finance offers a meaningful addition to our efforts to provide consumers the most current and comprehensive financial news and information," said Marty Moe, Senior Vice President, AOL Money & Finance, News, Sports, Weblogs, and KOL. "This collaboration benefits our fast-growing base of consumers who can now search, browse, and watch what they want on demand, as well as advertisers who want to reach consumers who are focused on money and investing."

"We are excited to add AOL as a leading platform to distribute fast, accurate, actionable and unbiased business and investing information," said Mark Hoffman, President, CNBC. "This partnership will also further our ability to provide customized advertising solutions to our global client base."

AOL Money & Finance has more than 15.2 million unique visitors per month is the No. 1 business site in terms of page views.

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