Adding to the earlier post about Donny Deutsch, which always leads to the inevitable face-off between CNBC and FBN: an insider has sent us these ratings figures for The Big Idea...

The Big Idea scratched 16 times in A25-54 in the 3rd Quarter for a scratch rate of 26%. The show also scratched 21 times in total viewers for a scratch rate of 34% — in both cases The Big Idea is scratching more than a quarter of the time."