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Archives: July 2005

‘Mad’ About Low 25-54 Demo Numbers

CNBC staffers are thrilled by the ratings of “Mad Money with Jim Cramer,” but compared to other cable networks, the numbers are anemic. In the 25-54 demographic, its average July viewership stands at 51,000.

July’s ratings come out on Tuesday, but numbers for the month-to-date show Mad Money scratching five times in the 25-54 demographic. (It scratched in the demo 11 times in June and 13 times in May.) On Wednesday, the show had only 24,000 viewers in the demo.

> Update: 12:55pm: The executive producer of Mad Money left CNBC last week, TVNewser has confirmed. Eric Gonon is joining BusinessWeek TV as an EP, this press release says…

Softball: Early Show vs. GMA Today

Gawker takes a swipe at CBS:

“Good Morning America will take on CBS’s Early Show at noon today at Central Park’s Hechscher Fields.

This should be a fun game to watch, mostly because it’ll be fascinating to see the Early Show folks play. A softball game involves only two teams, so how will they manage to end up in a distant third place?

We’re sure they’ll find a way.” (Via BCBeat)

The Ticker: CBS/TBS, Lachlan, Cantor…

> “CBS News and Tokyo Broadcasting System (TBS) have announced a multi-year extension of their longstanding newsgathering relationship,” TV Week reports.

> FOXNews.com: “Lachlan Murdoch, a son of Rupert Murdoch (search) and a possible heir to his father’s leadership of News Corp., resigned his executive position with the company Friday and said he’d move to Australia with his family.”

> NY Daily News has green room gossip: “Rudy Giuliani and Bernie Kerik greeted each other warmly backstage at ‘Fox and Friends.’ Though the former mayor and his ex-commish don’t speak as often, Kerik must feel his Homeland Security scandal has cooled.”

> “To TV people,” CBS’s broadband plan “is a Big Deal,” Andrew Cantor writes in USA Today “But in terms of changing things, this Big Deal is pretty much a whoop-dee-do.” (Via Lost Remote)

Carlson’s Situation Moves To Late-Night

carlsonjuly29.jpg“MSNBC will be the only cable news network to offer viewers six hours of first-run primetime programming” when The Situation with Tucker Carlson moves to 11pm on August 8. (Rita Cosby will anchor at 9pm.)

“I’m thrilled to extend MSNBC’s primetime programming to midnight,” Rick Kaplan says in this morning’s press release. “The fast-paced style of ‘The Situation’ is best suited for a late night audience.”

MSNBC will be offering West Coast viewers a live program at 8pm while the other networks air reruns. The announcement is a win for Carlson, who had campaigned for an 11pm show at CNN before moving to MSNBC. Expect a tweaked Situation to adopt a slightly looser style in late-night…

“Hard-Hitting, No-Nonsense” Rita Cosby Premieres August 8 On MSNBC

cosbyjuly29.jpg“Rita Cosby: Live and Direct,” premiering August 8 at 9pm on MSNBC, “will be a hard-hitting, no-nonsense news program that brings viewers stories they won’t see anywhere else,” this morning’s press release says. “Cosby, a tireless and passionate journalist, is known for securing the most sought-after interviews. Each night, “Live and Direct” will deliver compelling stories, intriguing guests and Cosby’s hands-on, won’t-take-no-for-an-answer reporting.”

> Rick Kaplan says: “Rita is a tenacious, seasoned journalist who continually breaks big news stories.”

> Angie Dorr is the executive producer.

> TVNewser first reported the name of the show a couple of weeks ago.

Exclusive: Fill In The Blanks

First on TVNewser: This morning, MSNBC will announce a _________ _______ ______. Rita Cosby’s new show will air at ___. replacing ___ ________. Tucker Carlson will move to ___. (____ ______ made the time slot decision recently.) Cosby’s new show will premiere on ______ _, along with the time slot change.

Answers: Primetime schedule change; 9:00 p.m.; The Situation; 11pm; Rick Kaplan; August 8.

Diane Sawyer Is One Of Forbes’ “Most Powerful,” But Barbara Walters Is Not

sawyerjuly28.jpgDiane Sawyer is more powerful than Barbara Walters. That’s the word from Forbes Magazine, which has published its second annual list of the 100 Most Powerful Women. Last year, Walters came in at #25, and Sawyer was right below at #26.

But this year, Walters didn’t even make the cut. Sawyer was ranked #55.

At #47, NBC ‘Today Show’ host Katie Couric is one of the top media mavens on the list. CNN super-correspondent Christiane Amanpour comes in at #72.

> Forbes lists Greta Van Susteren as a “near miss.” The mag says she become “one of television’s popular personalities.”

> Daily Telegraph: Condi Rice is #1 again this year…

Goldston: Notes About New Nightline EP

> New York Times: “Goldston is being asked to undertake one of the toughest assignments in television news: to widen the appeal of “Nightline” at a time when Americans have never had more choices for how to get the news.”

> Goldston used to produced the BBC’s “Newsnight,” “considered a descendent of ‘Nightline,’” David Bauder notes.

> “The appointment of New York-based Goldston should put to rest some fears about the future of ‘Nightline:’ that it might depart from the sober formula that made it distinctive or that the half-hour would be turned over to the entertainment division, Variety’s Michael Learmonth says.

Cablers Cover Missing Minority

“Eleven days after a young, pregnant woman who is black and Hispanic disappeared in Philadelphia, the national media are giving her the type of attention they previously devoted to white women,” Friday’s USA Today says. LaToyia Figueroa‘s story “was updated throughout Thursday on all three cable news networks,” and the morning shows will be on the case this morning.

Bloggers apparently planned a role in pushing the case into the spotlight, Mark Memmott says. “Their message to the TV networks: Give Figueroa’s story the same sort of attention networks have given” to Natalee Hollowy and Laci Peterson…

The Ticker: Cooper, Brown, Greta, Wilson…

> Anderson Cooper will anchor 360 live from “the famine-stricken nation” of Niger next week, according to this press release…

> Gawker is still trying to figure out the name of the John Denver song on Aaron Brown‘s iPod…

> Hotline’s Last Call! (subreq) seems to laugh at Greta Van Susteren‘s tease for tonight’s show: “The searchers will be using ‘ground penetrating radar.’ If you are wondering what that is, tune in tonight to our show!”

> How does Brian Wilson decide what to cover on “Weekend Live?” “I like to compare our job to that of a triage nurse in an emergency room,” he explains on FOXNews.com…

> NBC’s Brian Williams links to TVNewser’s pic of Miles O’Brien‘s shuttle replica, and says “I noticed what I thought was a hint of model-envy on the part of a few of my NBC colleagues today.”

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