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Archives: October 2006

Oct. #’s: CNBC’s Best Biz Day In 30 Months

CNBC’s Business Day programming, from 5am to 7pm Monday through Friday, averaged 70,000 viewers in the coveted 25-54 demo in Oct. 2006 — its best time period performance in two and a half years (since April 2004).

Business Day was up 71 percent versus an Oct. 2005 average of 41,000 demo viewers. Every CNBC show from 6am to 8pm increased its demo audience over last October.

The network’s “year-to-year gains were largest during market hours (94,000 A25-54 from 9:30-4:00p), up 92% versus last October (49,000),” according to an internal ratings release…

Oct. #’s: MSNBC Posts Big Gains With Hardball, Countdown, Scarborough

Fox News and CNN were mostly down in October primetime, compared to the same month a year ago. But MSNBC was mostly up, with Hardball enjoying a 27 percent gain in the demo and Scarborough Country recording a 13 percent increase. Countdown with Keith Olbermann beat CNN’s Paula Zahn in the demo again, and came within 2,000 viewers of beating her in total viewers. Olbermann was up 61 percent in the demo versus last year. Here are the hourly numbers:





 25-54 demo Total viewers
Smith368,000392,000-6% 1,301,0001,577,000-18%
Blitzer252,000241,000+5% 755,000811,000-7%
Matthews174,000137,000+27% 457,000434,000+5%






 25-54 demo Total viewers
O’Reilly470,000518,000-9% 2,081,0002,678,000-22%
Zahn217,000233,000-7% 639,000824,000-22%
Olbermann233,000145,000+61% 637,000381,000+67%






 25-54 demo Total viewers
H&C434,000443,000-2% 1,456,0001,775,000-18%
King283,000281,000+1% 1,007,0001,134,000-11%
Scarbo.152,000135,000+13% 418,000382,000+9%






 25-54 demo Total viewers
Greta368,000420,000-12% 1,141,0001,600,000-29%
Cooper283,000281,000+1% 1,007,0001,134,000-11%
Doc Block140,000130,000+8% 321,000344,000-7%






 25-54 demo Total viewers
O’Reilly385,000321,000+20% 1,070,0001,148,000-7%
Cooper208,000211,000-1% 468,000571,000-18%
Doc Block168,000103,000+63% 327,000230,000+42%

Evening News Ratings: Week of Oct. 23

NBC Nightly News was #1 in all categories last week. CBS had its second-worst week since Katie Couric‘s premiere, with 7.29 million viewers. (Couric is 50,000 viewers away from dropping below Schieffer’s final week again.)

The total viewer gap between ABC and CBS — 1,090,000 — is the largest it’s been in more than eight months, ABC noted.

For the week of Oct. 23:

Total viewers: NBC: 8,860,000 / ABC: 8,380,000 / CBS: 7,290,000

25-54 demo: NBC: 2.4/9 / ABC: 2.2/9 / CBS: 1.9/7

> Update: 1:33pm: “This represents the NBC program’s best total viewer delivery since the week of March 27, 2006 and its best advantage over CBS “Evening News” since the week of April 24, 2006,” NBC notes…

The Ticker: Gibson, Baier, Smith…

> Charles Gibson starts anchoring a daily “Countdown to Vote 2006″ webcast today at 12:30pm. He will “kick things around with George Stephanopoulos and Mark Halperin,” The Note says…

> What time did FNC’s Bret Baier wake up this morning? And what’s his favorite letter? Find out at FishBowlDC…

> THR: Shep Smith is embarking on a “You Decide 2006 Tour” with stops in Escondido, Calif., Overland Park, Kan., Chesterfield, Mo., Germantown, Tenn., and Patterson, N.J. (via ICN)…

> MSNBC cable and MSNBC.com are partnering with HotSoup.com, the companies announced today

Midterms: Woodruff & Co. On Bloomberg

TVNewser broke the news last week and now it’s official: Judy Woodruff “will analyze midterm returns next Tuesday for Bloomberg TV.”

“I know about as much about business as someone who has covered politics for a long time. All I know how to do is ask the questions, and sometimes they’re not even smart questions. I’ve got a lot of studying to do,” Woodruff tells the Philadelphia Inquirer.

Roger Simon and John Mercurio will join Woodruff with commentary. “Also on the roster: Bloomberg anchors Peter Cook (Money & Politics) and Rhonda Schaffler (The Bloomberg Report) and reporters Lindsey Arent and Lizzie O’Leary…”

> Update: “Woodruff’s hiring is especially interesting given Bloomberg’s policies prohibiting nepotism,” an e-mailer says. “No other employee, except for Al Hunt, has been allowed to have a spouse also join Bloomberg. Will Al Hunt and Judy Woodrfull try to change that nepotism policy?…”

Koppel Special On Iran To Air Nov. 19

Ted Koppel second special for the Discovery Channel is titled “Iran – The Most Dangerous Nation.” It premieres Nov. 19 at 8pm.

Koppel spent three weeks in the country. He “was able to travel outside Tehran to the holy city of Qom, the old capital Isfahan, to the busy border with Iraq, and into the rural areas,” the press release says.

> Also: “The Koppel team was the last group of journalists allowed into the country before the Iranian government stopped granting journalist visas…”

The Scoreboard: Sunday, October 29

25-54 demographic: (LS)

Total day: FNC: 155 | CNN: 127 | MSNBC: 108 | HLN: 109 | CNBC: 41

Prime: FNC: 219 | CNN: 142 | MSNBC: 154 | HLN: 109 | CNBC: 58

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Big Story: FN Sunday: Report: War Stories: Hannity: FN Sunday: War Stories:
  176 200 149 190 298 170 118
CNN Newsroom: Dobbs: Dobbs: Broken: King: Newsroom: Broken:
  231 141 98 101 193 131 199
MSNBC Headlin.: Russert: Reports: Investig.: Investig.: Russert: Investig.:
  134 122 108 159 197 107 128
HLN HLN/House: Prime: Beck: Grace: Beck: Grace: Showbiz:
  52/55 42 76 139 86 102 80


Data by Nielsen Media Research. Live and same day (DVR) data.

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The Scoreboard: Saturday, October 28

25-54 demographic: (LS)

Total day: FNC: 209 | CNN: 122 | MSNBC: 122 | HLN: 101 | CNBC: 108

Prime: FNC: 177 | CNN: 104 | MSNBC: 143 | HLN: 57 | CNBC: 140

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Big Story: Belt./Watch: Report: Heartland: Lineup: Big Story: Journal/Belt.:
  179 160/113 199 167 159 205 135/156
CNN Newsroom: Dobbs: Week/War: Broken: King: Newsroom: Broken:
  123 100 177 125 84 104 148
MSNBC Investig.: Special: Reports: Investig.: Investig.: Investig.: Investig.:
  150 75 58 70 159 200 210
HLN HLN/House: Prime: Beck: Grace: Beck: Grace: Showbiz:
  52/74 84 52 72 51 49 118


Data by Nielsen Media Research. Live and same day (DVR) data.

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Dave Price Re-Ups With Early Show

priceoct41.jpgDave Price will be sticking around CBS’ “The Early Show” for at least a few years to come,” the NY Daily News reports.

“Price and CBS renewed his contract to be the weatherman for the morning show, while adding some ‘entertainment-based projects.’ What those projects will be remains to be seen. It’s not the first time such ventures have been announced as part of a deal with Price, though they haven’t resulted in actual programming…”

> Variety: “Price is right for CBS”

CBS’s Martin Gets Iraqi Security Scoop

martinoct30.jpgA nice scoop on Monday’s CBS Evening News:

“CBS News has learned exclusively that Gen. George Casey, the U.S. Commander in Iraq, is expected to recommend the size of Iraqi security forces be increased by up to 100,000,” national security correspondent David Martin reported.

An e-mailer says NBC tried to play catch-up on its second Nightly News feed…

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