TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Don’t Tweak ‘Nightline’ To Appeal To Younger Demographics, Ted Koppel Warns

Ted Koppel said this to Michele Greppi, but was he really talking to David Westin and James Goldston?:

“I think you do news programs based purely on what is important out there and what you think, in your best judgment, is going to have the greatest impact. Anytime you start looking at a program and saying, ‘Should we try to tweak what we do based on whom we’re trying to appeal to?,’ I think that’s a step in the wrong direction.

Now, I don’t know that’s where ‘Nightline’ is going to go. I truly don’t. But if they move in that direction, that would the wrong way to go.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.