TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Don’t Tweak ‘Nightline’ To Appeal To Younger Demographics, Ted Koppel Warns

Ted Koppel said this to Michele Greppi, but was he really talking to David Westin and James Goldston?:

“I think you do news programs based purely on what is important out there and what you think, in your best judgment, is going to have the greatest impact. Anytime you start looking at a program and saying, ‘Should we try to tweak what we do based on whom we’re trying to appeal to?,’ I think that’s a step in the wrong direction.

Now, I don’t know that’s where ‘Nightline’ is going to go. I truly don’t. But if they move in that direction, that would the wrong way to go.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!