Eighty Percent Of CNN’s Revenues Come From TV/Web Integration Deals

“CNN has sold Chrysler a multimillion-dollar ad package that includes its broadest array yet of media platforms,” TV Week’s Jon Lafayette reports. “The exclusive sponsorship deal, which is for ads in and leading up to CNN’s one-hour special about Time magazine’s annual Person of the Year feature, includes TV and print, interstitial programming and all the latest bells and whistles: broadband video, interactive TV, video-on-demand, wireless and podcasts.”

CNN COO Greg D’Alba “said that about 80 percent of CNN’s revenues come from deals that integrate television and the Web and that its digital revenue has quadrupled compared with a year ago. ‘It’s no longer an experimental model, it’s a business plan,’ he said.”

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