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Et Tu Brutus? Weather Channel Begins Naming Winter Storms

The Weather Channel has gone ahead with its plan to name Winter storms. Alphabetically they’re already on “B:” Athena a Nor’easter that brought high wind and snow to the Northeast and Brutus, in the Northern Rockies which is expected to bring blizzard conditions to Montana today.

A quick search in TVEyes shows “Athena” was mentioned 56 times Wednesday on The Weather Channel. So far “Brutus” has been mentioned 17 times today.

The naming of the storms is not sitting well with the National Weather Service:

Weather Channel’s sister network NBC is getting in on the naming action, sort of. In his oh so glib way Wednesday on “Today”, Matt Lauer said, “This is, I guess, winter storm Athena, is what they call it right now.”

Your move Caesar, or Mother Nature, or whoever’s in charge.

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