TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of Feb. 25

In the see-saw battle for evening news ratings supremacy, ABC and NBC split the key categories last week. NBC’s Nightly News with Brian Williams won in Total Viewers, while ABC’s World News with Charles Gibson finished first in the A25-54 demo. All three network newscasts saw drops in both categories week-to-week.

For February sweeps, ABC and NBC split the key categories as well, with ABC winning the demo and NBC winning in Total Viewers. ABC won last year’s February sweeps, while NBC won during November’s sweeps.

Total viewers: NBC: 9,170,000 / ABC: 9,010,000 / CBS: 6,980,000

25-54 demo: ABC: 2,900,000 / NBC: 2,720,000 / CBS: 2,230,000

25-54 rating: ABC: 2.3/9 / NBC: 2.2/8 / CBS: 1.8/6

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!