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Finding “Entertainment Value” In Biz News

“In 2007, the media’s most compelling battles will likely involve business news,” Marketwatch’s Jon Friedman writes. One of those battles could be between FNC’s widely anticipated Fox Business Channel and CNBC.

An excerpt: “For its part, Fox has to find ENTERTAINMENT value in otherwise ordinary business stories. Fox will need to develop something fresh. In its presentation of general news, its highly successful formula has combined the catchiest elements of talk radio (chatty morning anchors and in-your-face hosts at night), with (detractors charge) a right-wing spin.” More…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!