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First Night Of NCAA Coverage Earns 1.0 Household Rating

The truTV experiment is off to a great start.

Last night’s doubleheader coverage of the First Four of the 2011 NCAA Men’s Basketball Championship averaged a metered market household rating of 1.0.

UNC Asheville vs. Arkansas-Little Rock delivered a.9 metered market household rating, while UAB vs. Clemson averaged a 1.1 overnight metered market household rating.

I knew I wasn’t the only person who knew how to find truTv thanks to Operation Repo.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!