O'Reilly Ad: A Second Look

FNCAdList_6.25.bmp

TVNewser readers noticed some interesting inclusions and omissions in this week's ad placed by Fox News Channel in Advertising Age. The ad crosses out the now-canceled 8pmET shows of their cable competitors, while touting The O'Reilly Factor's 90-month dominance.

• One of the programs on the "come and gone" list is MSNBC's The Big Show. It was the first program anchored by Keith Olbermann, premiering in October 1997. Its inclusion had TVNewser readers emailing about ratings back then. Turns out The O'Reilly Factor came in third place during 1998. CNN's The World Today (included in the ad, having run until 2001) was #1 and The Big Show was #2. The comparison, however, is out of the 90-month range of O'Reilly dominance.

• Another program on the list is CNN's "The Point," which was called "The Point with Greta Van Susteren," until Van Susteren left CNN for FNC in 2002. The show aired at 8:30pmET from 2001-early 2002.


New from mediabistro.com

20 Tips in 20 Minutes
mediabistro.com's PR Speaking Series: Online & In Person

The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.

Email This Post

Fill out the following information and click on the Send button in order to send this post, O'Reilly Ad: A Second Look, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News

TVNewser in Your Inbox

Job Listings

Featured Listings

Sales Planner
Westwood One - Metro Networks
Culver City, CA

Metro Marketing Manager, Sales Support NY
Westwood One
New York, NY

Senior Archivist
WNYC Radio
New York, NY

Executive Producer
AARP
Washington, DC

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l eBookNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

WebMediaBrands
mediabistro learnnetwork freelanceconnect SemanticWeb
Jobs | Events | News
Copyright 2010 WebMediaBrands Inc. All rights reserved.
Advertise | Terms of Use | Privacy Policy