NBC Nightly News EP John Reiss thinks next week’s sponsorship experiment is a huge opportunity.” 
“If there’s a downside, I don’t see it. Fewer ads, more news. That’s a good thing,” Reiss tells the Philadelphia Inquirer.
He says NN will use the extra time to go into more depth with at least two pieces…
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.
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