“i-Caught”: The New York Times Review

Today’s New York Times reviews ABC News’ “i-Caught”, hosted by Bill Weir. Times writer Mike Hale asks, “Do enough people care about the stories behind viral videos to make this a viable prime-time television concept? Maybe – the premiere drew a tolerable number of viewers for a summer fill-in.”

“And there are signs,” Hale continues, “that ABC News is willing to flex some reportorial muscle on the show’s behalf: tonight’s episode is scheduled to include a segment that raises troubling questions about the Philippines-prison “Thriller” video that has drawn close to five million views on YouTube”. That’s the same YouTube clip that led CBS Evening News EP Rick Kaplan to invite a team of dancers to teach Evening News staffers the moves to the famous Michael Jackson video, as TV Newser reported last week.

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