In The Demo, O’Reilly Hits A New Low

Young viewers just don’t watch The O’Reilly Factor like they used to. April marked Bill O’Reilly‘s lowest-rated month in the 25-54 demographic since August 2001.

His 415,000 demo viewers in March was a new low, but O’Reilly managed to lose a few more in April, averaging 412,000 in the demo. Here’s his post-Katrina track:

Sept: 1,115 / Oct: 518 / Nov: 468 / Dec: 460 / Jan: 472 / Feb: 458 / Mar: 415

But this trend started long before the hurricane. for O’Reilly, April’s numbers reflected his lowest demo rating in almost five years.

Among total viewers, O’Reilly delivered a respectable 2,102,000 million viewers for the month. But that, too, was low — the lowest, in fact, since July of 2004 (when he had 2,042,000). Click continued to feast your eyes on O’Reilly’s monthly averages since 2001…

> Update: 7:03pm: An e-mailer says: “O’Reilly has had over two million people watching his show consecutively for almost a year? That’s astounding. My question for you is, who has beaten O’Reilly in that 25-54 demo? Unitl somebody does, his lower #’s probably reflect less news than last year. He’s still the undisputed king.”

Period                                      P2+          P25-54
01/01/01-01/28/01		969		272
01/29/01-02/25/01		1072		267
02/26/01-04/01/01		1257		319
04/02/01-04/29/01		916		207
04/30/01-05/27/01		838		176
05/28/01-07/01/01		868		208
07/02/01-07/29/01		1010		234
07/30/01-08/26/01		955		210
08/27/01-09/30/01		1887		691
10/01/01-10/28/01		2225		834
10/29/01-11/25/01		2042		681
11/26/01-12/30/01		2031		691
12/31/01-01/27/02		1956		656
01/28/02-02/24/02		2090		727
02/25/02-03/31/02		2172		692
04/01/02-04/28/02		1866		579
04/29/02-05/26/02		1766		516
05/27/02-06/30/02		1755		551
07/01/02-07/28/02		1869		636
07/29/02-08/25/02		1780		596
08/26/02-09/29/02		2086		693
09/30/02-10/27/02		2521		831
10/28/02-11/24/02		2390		792
11/25/02-12/29/02		1814		530
12/30/02-01/26/03		2010		579
01/27/03-02/23/03		2673		929
02/24/03-03/30/03		3812		1450
03/31/03-04/27/03		4627		1750
04/28/03-05/25/03		2527		812
05/26/03-06/29/03		2276		671
06/30/03-07/27/03		1995		592
07/28/03-08/31/03		1943		554
09/01/03-09/28/03		1964		478
09/29/03-10/26/03		1857		489
10/27/03-11/30/03		2049		532
12/01/03-12/28/03		2082		567
12/29/03-01/25/04		2059		587
01/26/04-02/29/04		2244		602
03/01/04-03/28/04		2407		696
03/29/04-04/25/04		2240		694
04/26/04-05/30/04		1877		546
05/31/04-06/27/04		2068		601
06/28/04-07/25/04		2042		542
07/26/04-08/29/04		2194		628
08/30/04-09/26/04		2992		901
09/27/04-10/31/04		3166		951
11/01/04-11/28/04		3080		872
11/29/04-12/26/04		2610		650
12/27/04-01/30/05		2478		643
01/31/05-02/27/05		2391		581
02/28/05-03/27/05		2320		540
03/28/05-04/24/05		2178		465
04/25/05-05/29/05		1985		420
05/30/05-06/26/05		2254		511
06/27/05-07/31/05		2370		540
08/01/05-08/28/05		2474		536
08/29/05-09/25/05		3723		1115
09/26/05-10/30/05		2678		518
10/31/05-11/27/05		2552		468
11/28/05-12/25/05		2573		460
12/26/05-01/29/06		2327		472
01/30/06-02/26/06		2235		458
02/27/06-03/26/06		2266		415
03/27/06-04/30/06		2102		412

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