TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Is Stephen Colbert More Informative Than TV News?

stephen colbert_304x200Informative might not be the first description that comes to mind when mentioning Stephen Colbert, but a new study suggests his activism during the 2012 presidential cycle trumped TV news.

Apparently, Colbert’s satirical super PAC and faux 2012 presidential campaign did more to inform viewers on campaign finance laws than major news outlets.

According to the authors of a University of Pennsylvania study, watching “The Colbert Report” served as “an extended civics lesson” compared to CNN, Fox News, MSNBC, broadcast evening news, talk radio, and newspapers.

“Colbert did better than any other news source at teaching,” Bruce W. Hardy, the lead author of the study, said. “There were two reasons. First was the narrative structure. He walked us through creating a super PAC and every episode was a continuation of that story. And second was the use of humor and satire.”

1,232 adults over 18 were surveyed over the phone for the study, which took place between December 13, 2012 and December 23, 2012.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!