TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

It’s ‘Rise to Shine’ for ‘Today’

today-bw-logo-4_3_r560“Today” is out with a week-long promotional blitz with eyes on retaking the morning news lead from “GMA,” The New York Times reports.

Beginning today, the network is debuting a promotional campaign that will appear across parent company Comcast-owned media companies, featuring a new show tagline: “Rise to Shine.”

Those words can cover a multitude of meanings for a show that starts at sunup, but the subtext is unmistakable: NBC wants — and surely needs — its flagship news program to rise again.

“The ‘Today’ show is the crown jewel,” said Deborah Turness, the new president of NBC News. “In my universe it is absolutely No. 1. My priority from the day I walked in the door in August was to rebuild the show and get it back to the top.”

There will be two other weeks this year with similar campaigns for “Today.”

The show also launched “Shine a Light” this morning, a year-long community service initiative to give back to communities. Watch after the jump.

Visit NBCNews.com for breaking news, world news, and news about the economy

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!