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July 2013 Ratings: MSNBC Fourth in Total Day, Third in Primetime

MSNBC continued to struggle in July, placing fourth among the cable news networks in Total Day and third in primetime. The network experienced across-the-board declines in both Total Day and primetime compared to the same month last year.

The ratings for July 2013 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 583,000 Total Viewers / 202,000 A25-54
  • Total Day (Mon-Sun): 380,000 Total Viewers / 137,000 A25-54

Compared to July 2012, MSNBC was down -12% in Total Viewers and -4% in the A25-54 demographic in Total Day and -18% and -9%, respectively, in primetime.

“Morning Joe” was down -4% in Total Viewers and -8% in the A25-54 demographic compared to the same month last year. Coverage of the George Zimmerman trial failed to move the needle for the network’s daytime programming (9am-5pmET), which declined -13% in Total Viewers but grew +2% in the A25-54 demographic.

Despite declines in Total Viewers, the network’s early evening programming gained viewers in the A25-54 demographic. Compared to July 2012, “The Cycle” was up +32% at 3pmET, “Martin Bashir” was up +32% at 4pmET and “Hardball with Chris Matthews” was up +7% at 5pmET.

In primetime, “All In with Chris Hayes” was down -27% in Total Viewers and -15% in A25-54 viewers compared to July 2012, when “The Ed Show” aired at 8pmET. “The Rachel Maddow Show” was down -19% in Total Viewers and -20% in the A25-54 demographic, and “The Last Word with Lawrence O’Donnell” was down -29% and -27%, respectively.

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