TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Katie’s Debut: A Plain-Spoken Style

Katie Couric clearly wanted to anchor a plain-spoken and accessible newscast tonight.
Her intros and voiceovers displayed a sensibility toward middle Americans.

“It was the first front in the war on terror, and in Afghanistan now the Taliban are back with a vengeance,” she said at the top of the broadcast.

Then a few minutes later, she led into a package about Bush’s speech with this: “The war on terror began, of course, with the Sept. 11 attacks on the United States.” Correspondent Jim Axelrod struck a similar tone: “Essentially, Katie, this is a stick-with-me speech,” he recapped.

After her first commercial break, Couric read this intro to the oil discovery story: “The folks at Chevron today felt like they won the lottery when they announced that they struck oil in the Gulf of Mexico…”

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!