TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Katie’s Debut: A Plain-Spoken Style

Katie Couric clearly wanted to anchor a plain-spoken and accessible newscast tonight.
Her intros and voiceovers displayed a sensibility toward middle Americans.

“It was the first front in the war on terror, and in Afghanistan now the Taliban are back with a vengeance,” she said at the top of the broadcast.

Then a few minutes later, she led into a package about Bush’s speech with this: “The war on terror began, of course, with the Sept. 11 attacks on the United States.” Correspondent Jim Axelrod struck a similar tone: “Essentially, Katie, this is a stick-with-me speech,” he recapped.

After her first commercial break, Couric read this intro to the oil discovery story: “The folks at Chevron today felt like they won the lottery when they announced that they struck oil in the Gulf of Mexico…”

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!