TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

May 2012 Ratings: MSNBC Down Double Digits

MSNBC continued its run as the #2 cable news network in May, second to Fox News in both Total Day and primetime. Like the other cable news networks MSNBC experienced declines in May — down double digits across the board.

The ratings for May, 2012:

  • Primetime (Mon-Sun): 674,000 Total Viewers / 216,000 A25-54
  • Total Day (Mon-Sun): 385,000 Total Viewers / 124,000 A25-54

In Total Day, MSNBC was down -19% in Total Viewers and down -26% in the A25-54 demo compared to May 2011. Ratings were similarly low in primetime, with the network seeing losses of -19% in Total Viewers and -21% in younger viewers.

One bright spot for MSNBC was its weekend opinion shows “Up with Chris Hayes” and “Melissa Harris-Perry,” both of which have premiered in the past year. On Saturdays in May, “Up” grew +13% in Total Viewers and “Melissa Harris-Perry” grew +8% in Total Viewers compared to May 2011. On Sundays, “Up” was up +15% and “Melissa Harris Perry” was up +9% in Total Viewers.

Read MSNBC’s release after the jump.

MSNBC RATINGS – MAY 2012
MSNBC Weekday Primetime Beats CNN By 98% in Total Viewers and 78% in the Demo for the Month
MSNBC Ranks #1 Among Adults 18-34 in Primetime for May

CNN Has Lowest Primetime Performance Since May 2000 and Hits All -Time Lows at 7p and 9p

NEW YORK –May 30, 2012 – MSNBC dominated CNN during the month of May topping the network in all major ratings categories according to data from Nielsen. During the month which marked all-time lows for CNN at 7 p.m. and 9 p.m. (since at least 1991) and the lowest M-F primetime performance since May 2000, MSNBC topped CNN by 98% among total viewers and by 78% among A25-54 (223,000 vs. 125,000) in weekday primetime.
MSNBC beat CNN in M-Su Primetime, with an 89% advantage over CNN in A25-54 (216,000 vs. 114, 000) and a 73% lead among total viewers (674,000 vs. 389,000). This marks MSNBC’s largest monthly percentage advantage in M-Su Primetime over CNN ever.
MSNBC surpassed CNN in total day (M-Su 6a-6a) by 48% among A25-54 (124,000 vs. 84,000) and 34% in total viewers (385,000 vs. 288,000).
MSNBC also beat the cable news competition among the younger demo in primetime, ranking #1 for the month among A18-34.
Following are MSNBC’s morning and primetime ratings highlights for April 2012:

* At 5:30 a.m. “Way Too Early” was #2 beating CNN in total viewers (165,000 vs.138,000) and A25-54 (72,000 vs. 66,000).

* “Morning Joe” ranked #2, topping CNN in total viewers for the 14th straight month and in A25-54 for the 10th consecutive month. “Morning Joe” beat CNN by 86% in A25-54 (133,000 vs. 71,000) and 99% among total viewers (378,000 vs. 190,000). CNN had the lowest A25-54 and total viewer delivery in the time period since September 2000.
* “Hardball with Chris Matthews” at 5 p.m. ranked #2 in total viewers (659,000 vs. 431,000) and A25-54 (115,000 vs. 90,000) for the eighth consecutive month. CNN had its lowest program delivery in more than a decade – among A25-54 since July 2001 and in total viewers since June 2001.
* “PoliticsNation” with Al Sharpton at 6 p.m. ranked #2, topping CNN by 66% among A25-54 (131,000 vs. 79,000) and by 94% among total viewers (655,000 vs. 338,000). May marked CNN’s lowest A25-54 time period delivery ever and the lowest total viewer delivery in the time period since August 2001.
* At 7 p.m. “Hardball with Chris Matthews” ranked #2 for the 10th straight month, beating CNN’s “Erin Burnett Outfront” by 69% in A25-54 (147,000 vs. 87,000) and by 126% among total viewers (693,000 vs. 307,000). May 2012 was an all-time low in both A25-54 and total viewers for CNN at 7 p.m. (since at least 1991, as far back as CNN data is available).
* “The Ed Show” at 8 p.m. ranked #2 topping CNN’s “Anderson Cooper 360” by 47% in A25-54 (171,000 vs. 116,000) and 101% in total viewers (779,000 vs. 388,000) for the month. This is the 51th straight month MSNBC has beaten CNN at 8 p.m. in total viewers. CNN had its lowest delivery in both A25-54 and total viewers since September 2000.
* “The Rachel Maddow Show” at 9 p.m. had a 133% advantage over CNN’s “Piers Morgan Tonight” among A25-54 (273,000 vs. 117,000) and a 116% lead among total viewers (901,000 vs. 417,000). “The Rachel Maddow Show” has now topped CNN for 28 straight months among total viewers and 14 consecutive months in A25-54. “Maddow” was also ranked #1 among A18-34. CNN hit all-time lows among both A25-54 and total viewers at 9 p.m. this month. (lowest since at least 1991, as far back as CNN data is available).
* “The Last Word with Lawrence O’Donnell” ranked #2 at 10 p.m. with a 63% advantage over “Anderson Cooper 360” in A25-54 (240,000 vs. 147,000) and 89% among total viewers (792,000 vs. 420,000). “The Last Word” was also #1 among the younger demo A18-34, up 23% compared to May 2011 and the only growth posted by a cable news program in the hour. CNN marked their lowest performance at 10 p.m. among A25-54 since December 2002 and among total viewers since May 2001.
* MSNBC is #1 in delivering African American total viewers among cable news channels for the 28th consecutive month in M-Su Primetime.
MSNBC’s daytime and weekend program highlights include:
* “The Daily Rundown” with Chuck Todd at 9 a.m. topped CNN to rank #2 for the seventh consecutive month in total viewers. Among A18-34, “The Daily Rundown” is up 33% compared for May 2011, more growth than any other cable news program in the hour.
* At 10 a.m., “Jansing & Co.” was up 39% in the younger demo of A18-34 compared to May 2011– the only growth posted by a cable news program in the hour.
* At 11 a.m. “MSNBC Live” with Thomas Roberts was up 26%with A18-34 over May 2011, the only growth posted by a cable news program in the hour.
* “NOW with Alex Wagner” at noon was up 9% among A18-34, the only growth posted by a cable news program in the hour.
* “Andrea Mitchell Reports” at 1 p.m. ranked #2 in A18-34
* “NewsNation” with Tamron Hall ranked #2 with total viewers in the hour topping CNN by 4% (342 vs. 329).
* At 3 p.m. “Martin Bashir” ranked #2 with among A25-54, and with total viewers for the third consecutive month. “Martin Bashir” grew 10% in total viewers, the only growth posted by a cable news program in the hour.
* At 4 p.m. “Dylan Ratigan Show” ranked #2 in A18-34
* On Saturdays in May, “Weekends with Alex Witt” at 7 a.m. ranked #2 with A25-54, topping CNN by 32% among A25-54 (108,000 vs. 82,000) and was #2 among A18-34. “Up with Chris Hayes” Sat 8a-10a beat CNN by 13% among A25-54 (126,000 vs. 112,000) and grew 13% among total viewers compared to May 2011. “ “Melissa Harris-Perry” Sat 10a-12n grew 8% in total viewers compared to May 2011.
* On Sundays in April, “Up with Chris Hayes” 8a-10a increased 15% in total viewers from May 2011, posting the only cable news growth in the time period. ”Up with Chris Hayes” ranked #1 with A18-34. “Melissa Harris-Perry” 10a-12n increased 9% in total viewers from May 2011, more growth in the time period than all other cable news programs combined. “Melissa Harris-Perry” ranked #1 with A18-34. “Weekends with Alex Witt” 12n-2p ranked #1 with the younger demo of A18-34.
* MSNBC ranks #1 in both A25-54 and the younger demo of A18-34 in weekend sales prime (Sa/Su 7p-2a). With A18-34, this is the 43rd consecutive month that MSNBC has ranked #1 in Weekend Sales Prime.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!