TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of December 17

“Good Morning America” spent another week at the top in both total viewers and younger viewers. The ABC morning show is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years.

Compared to the year-ago week “CBS This Morning” showed the most growth in total viewers up +15% and also up +2% in younger viewers. “GMA” was up +12% in total viewers and up +9% in the demo. NBC’s “Today” declined by double digits once again, -12% / -19%. “Today” has experienced double-digit viewership declines since the summer, down as much as -31% in the demo during one week in September.

The averages for the week of December 17, 2012:

  • Total Viewers: ABC: 5.194M / NBC: 4.676M / CBS: 2.794M
  • A25-54 viewers: ABC: 1.972M / NBC: 1.907M / CBS: 1.051M
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampBuild a complete social strategy for your brand in Social Media Strategy Boot Camp starting November 10! Learn from social media and marketing experts how to integrate social media into your overall marketing plan, understand key analytics and metrics, master emerging trends, and more. Register now!