TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of Feb. 22

morning_12.24.jpgNBC’s “Today” show was the top morning program last week and drew another large audience in the second week of the Olympic games. The show, which broadcast from Vancouver for the games, decreased in Total Viewers, but increased in A25-54 demo viewers from the first week of the Olympics.

ABC’s “Good Morning America” was up week-to-week in both total viewers and the demo. CBS saw week-to-week decreases in both categories.

NBC drew big audiences with its Olympic interviews and coverage in the morning, though the numbers were down a bit from the Winter Olympics four years ago in Turin, Italy.

(Note: Due to weather-related preemptions, ABC and CBS saw lower coverage on Friday.)

The averages for the week of Feb. 22:

Total Viewers: NBC: 6.28M / ABC: 4.61M / CBS: 2.72M

A25-54: NBC: 2.92M / ABC: 1.97M / CBS: 1.16M

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!