Morning Show Ratings: Week of Jan. 7

The Today show notches another weekly win topping GMA by 1.24M Total Viewers. In fact last Monday, Today had its best single day advantage over GMA since October 12, 2006. Meanwhile, the first week of the new The Early Show saw across-the-board percentage increases. Last week was the first week of a new format in which all CBS stations broadcast the full, national CBS News program.

For the week of Jan. 7:

Total viewers: NBC: 5,818,000 / ABC: 4,579,000 / CBS: 3,080,000

Households: NBC: 4.5/16 / ABC: 3.5/12 / CBS: 2.4/8

25-54 demo: NBC: 2.3/16 / ABC: 1.6/11 / CBS: 1.1/8

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