TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of June 25. A Tie during Ann Curry’s Final Week While CBS Grows the Most

It was an odd week to say the least for the broadcast morning shows. The neck-and-neck race between “Good Morning America” and the “Today” show was as close as it gets, with both programs drawing 4.604 million total viewers during a week that saw Ann Curry say goodbye and “CBS This Morning” put up the most growth of all programs.

While “GMA” and “Today” tied in total viewers, NBC still led in the A25-54 demo by +277,000 viewers.

Curry’s final day as co-anchor was last Thursday. “GMA” won the following day with a +664,000 Total Viewer lead and a +112,000 A25-54 viewer lead. In fact, Friday’s “GMA” was the most-watched morning show of the week. “GMA’s” Friday concert featured LMFAO while “Today” had Maroon 5.

Compared to the same week last year “Good Morning America” and “CBS This Morning” are both up in both Total Viewers and younger viewers, with CBS (which has half the viewership of the other two) up the most: +7% in total viewers and +12% in younger viewers. “Today” is down -5% in total viewers and -10% in younger viewers.

The averages for the week of June 25:

  • Total Viewers: NBC: 4.604M / ABC: 4.604M / CBS: 2.252M
  • A25-54 viewers: NBC: 1.946M / ABC: 1.669M / CBS: 867K
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!