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Morning Show Ratings: Week of March 18

The “Today” show can’t catch a break. The NBC morning show, which has seen an endless stream of stories about the show’s troubling year, was expecting to win last week in the younger demo — in fact Nielsen fast nationals put the younger viewer win at its biggest since December.

But with the Nielsen final ratings out this morning, it turns out ABC’s “Good Morning America” has won in both total viewers and the A25-54 demo. “GMA” was up +5% in total viewers compared to the same week last year, while “Today” was down -5%. Both shows were down in the demo, ABC by -2% and NBC by -12%. “Today’s” gap with “GMA,” by 18,000 demo viewers, was the closest since January.

But perhaps the biggest news about the morning news is “CBS This Morning.” Despite being a distant third, the show is up +17% in viewers and up +9% in the demo year-over-year.

The averages for the week of March 18, 2013:

  • Total Viewers: ABC: 5.078M / NBC: 4.723M / CBS: 2.776M
  • A25-54 viewers: ABC: 1.918M / NBC: 1.900M / CBS: 1.059M

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