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Morning Show Ratings: Week of March 19 & Q1 2012

NBC’s “Today” won again for the week of March 19, but ABC’s “Good Morning America” continues to creep up on the perennial leader. The gap last week between the two shows was 140,000 Total Viewers and 210,000 A25-54 viewers.

Compared to the same week last year, only “Good Morning America” is up (+5%)  in the A25-54 demographic. “Today” is down -15% and “CBS This Morning” is down -16%. All three shows are down in Total Viewers — “Today” and “CBS This Morning” are both down -9% and “GMA” is down -2%.

For Q1 2012, the gap between “GMA” and “Today” is the smallest in more than six years (since Q3 2005). “GMA” is the only morning show to improve on its year-ago quarter, growing +1% in Total Viewers and +8% in the A25-54 demographic. “Today” was down -4% in Total Viewers and -8% in A25-54 viewers, and “CBS This Morning” was down -11% and -14%, respectively.

The averages for the week of March 19:

  • Total Viewers: NBC: 4.98M / ABC: 4.84M / CBS: 2.36M
  • A25-54 viewers: NBC: 2.18M / ABC: 1.97M / CBS: 966K

The averages for Q1 2012:

  • Total Viewers: NBC: 5.39M / ABC: 4.93M / CBS: 2.50M
  • A25-54 viewers: NBC: 2.39M / ABC: 2.00M / CBS: 1.03M
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