MSNBC Grows Up, With Younger Crowd

Claiming the "strongest growth of any cable news net in Total Day and Primetime," MSNBC says its "ratings growth continued this summer."

— In primetime (M-F, 8-11p), MSNBC was up 45% in the 25-54 demo and up 46% in total viewers.

— "Countdown with Keith Olbermann" was up 67% in total viewers this August (721,000) compared to last August (431,000).

— MSNBC ranked #1 among the news nets in the 18-34 demo (M-S 8-11p). With 78,000 viewers, a small number by any measure, still out-delivering CNN by 5,000 and FNC by 18,000.

MSNBC's press release is after the jump...


MSNBC RATINGS GROWTH CONTINUES IN AUGUST


MSNBC Delivers Strongest Growth of Any Cable News Net in Total Day and Primetime


“Countdown with Keith Olbermann” Maintains Momentum, Beating CNN at 8 PM in Total Viewers and A25-54


SECAUCUS, NJ – Aug. 28, 2007 – MSNBC's ratings growth continued this summer, as the network delivered the strongest growth of any cable news net in August in total day (M-Sun), weekday primetime (8-11 pm) and in sales primetime (M-Sun 7pm-2am) in both total viewers and the Adult 25-54 demographic, compared to August 06. "Countdown with Keith Olbermann" continued its success for the network, finishing #2 ahead of CNN at 8pm in both A25-54 and total viewers and up an astonishing 55 percent in the A25-54 demo and 67 percent in total viewers compared to last year.

• In Weekday primetime (8-11pm), MSNBC was up an amazing 45 percent in A25-54 (224,000 vs. 155,000) and up 46 percent in total viewers (553,000 vs. 378,000), the strongest growth of any cable news network. MSNBC ranked #1 among the news nets in the Adults 18-34 demographic in Mon-Sun. primetime (78,000), out-delivering CNN by 5,000 A18-34 and FNC by 18,000 A18-34.

• MSNBC was up 14 percent among A25-54 in August (138,000 vs. 121,000) and up 15 percent in total viewers (319,000 vs. 277,000) in Total Day (Mon-Sun), while both CNN and Fox News Channel saw declines. MSNBC tied CNN at #1 for the month in Adults 18-34 (49,000) in total day, out-delivering FNC by 7,000 A18-34.

• In Sales Prime (M-Sun 7pm-2am), MSNBC enjoyed a 32 percent increase in A25-54 (204,000 vs. 154,000) and a 33 percent increase in total viewers (456,000 vs. 344,000), the best increases for any cable news net in this time period.

• "Countdown with Keith Olbermann" (M-F 8pm) continues to gain traction, up an amazing 67 percent in total viewers versus last year (721,000 vs. 431,000) and up 55 percent in the A25-54 demo (259,000 vs. 167,000). "Countdown" beat CNN by a comfortable 17 percent in A25-54, and also enjoyed a three percent advantage in total viewers. Both CNN and FNC saw declines in the A25-54 demo at 8 p.m.

• Both "Tucker" (M-F 6pm) and "Hardball with Chris Matthews" (M-F 7pm) drew more viewers in Aug. 07 than 06, with "Tucker" up 11 percent (248,000 vs. 223,000) and "Hardball" up 10 percent (399,000 vs. 364,000).

• "MSNBC Live with Dan Abrams" (M-Th 9pm) saw an increase of 29 percent in A25-54 (182,000 vs. 141,000) and jumped 27 percent in total viewers (479,000 vs. 377,000) compared to 9pm in Aug. 06, the biggest increase in total viewers for any cable news net.

• MSNBC's "Doc Block" (10pm-12am M-F) keeps rolling, up 40 percent in A25-54 (238,000 vs. 170,000) and up 35 percent in total viewers (473,000 vs. 351,000) from a year ago.

new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, MSNBC Grows Up, With Younger Crowd, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News
TVNewser in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

AgencySpy

GalleyCat

FishbowlNY

FishbowlDC

FishbowlLA

UnBeige

MobileContentToday

TVNewser Staff
Managing Editor:
Chris Ariens

Editor:
Kevin Allocca

Contributors:
Gail Shister
Alissa Krinsky


Email

Twitter

About
Anonymous Tips

  TVNewser twitter feed loading...

View twitter directly

Follow TVNewser on Twitter



Internsmall9-17.jpgIntern at TVNewser

Archives

November 2009

October 2009

September 2009

August 2009

more...


Links

Broadcasting & Cable

BuzzMachine

FTVLive

Inside Cable News

The Live Feed

Media Decoder

NewsBlues

NewscastStudio

Newslab

Romenesko

TV Barn

TV by the Numbers

TVNewsCheck

TVSpy Watercooler

TVWeek

Variety

Z on TV

Topics

ABC

Al Jazeera

BBC

Bloomberg

CBS

CNBC

CNN

FNC

Fox Biz

HDNet

HLN

MSNBC

NBC

truTV


Awards & Accolades

Cable News Wars

Couric Watch

Exclusives That Aren't

Events

Funny

Generalities

Evening News Ratings

Morning Cable Ratings

Morning Media Menu

Morning Show Ratings

Morning Show Wars

Network Newsing

Now & Then

Ratings

Revolving Door

Site Announcements

State of the News Media

Studies & Research

Sunday Shows

The Ticker

Top Stories

WebNewser

Year in Review


09/11/06

2008 Conventions

A Year Of Katrina

Bird Flu

Court Cases

Hurricane

Iraq

NAB-RTNDA

Obits

Olympics

Politics

The Pope

Questions

Supreme Court

Job Listings

Featured Listings

Executive Assistant to the President & CEO
WNYC Radio
New York, NY

Assistant to the CEO
Fast Growing Firm
New York, NY

HR Generalist
WNYC Radio
New York, NY

Account Executive - Denver
The Bump
Denver, CO

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers