New Pew Report Shows Varying Knowledge Levels Of Media Consumers

The Pew Research Center for the People & the Press is out with a report about “What Americans Know.” Here’s the AP recap.

“There are substantial differences in the knowledge levels of the audiences for different news outlets. However, there is no clear connection between news formats and what audiences know,” the report states. “Well-informed audiences come from cable (Daily Show/Colbert Report, O’Reilly Factor), the internet (especially major newspaper websites), broadcast TV (NewsHour with Jim Lehrer) and radio (NPR, Rush Limbaugh’s program). The less informed audiences also frequent a mix of formats: broadcast television (network morning news shows, local news), cable (Fox News Channel), and the internet (online blogs where people discuss news events).”

Here’s the rest…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.