Olbermann Wins Demo Friday @ 8P & 12M

Countdown with Keith Olbermann won the 8pmET hour in the A25-45 demo Friday night topping The O’Reilly Factor by 25,000 viewers (live+ same day). Bill O’Reilly still had the #1 program in total viewers with 1.4M, more than doubling Olbermann’s audience. O’Reilly was anchoring, but it was a previously aired program (Oct. 9).

Olbermann also won the A25-54 demo for his re-air at Midnight up against the re-airs of FNC’s Hannity & Colmes and CNN’s Larry King Live.

Olbermann’s 8pm show was the third highest rated demo show of the night (live + same day) behind MSNBC Investigates’ Lockup: New Mexico at 11pmET and Larry King at 9pmET.

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