Q2 ’06: Nancy Grace’s Demo Declines

Nancy Grace‘s honeymoon is over. She has averaged about 168,000 demo viewers in her first year on Headline News (except for a notable boost last summer when she averaged 234,000). But in the second quarter of 2006, Grace averaged 142,000 demo viewers, down 15 percent from the previous quarter. She averaged 150,000 demo in April, 120,000 in May, and 136,000 in June.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.