Fox News continued its domination of the cable news landscape in Q2 2010, with the top 13 programs on cable news all on the channel. While it is still dominant, the network took a ratings hit compared to the same quarter last year, though that was mostly across the board for the cable news channels.
Total day (Mon-Sun): 1.057M total/288K A25-54
Prime (Mon-Sun): 1.91M total/473k A25-54
In total day FNC was down -9% in total viewers and -8% in the demo compared to the same period last year. In primetime it was down -10% in total viewers and -9% in the demo. The hardest hit show in primetime was 9 p.m.’s “Hannity,” which was down -11% in both total and demo viewers (2.093M/542k). The top-rated show on cable news, 8 p.m.’s “O’Reilly Factor,” had the strongest performance of any program in that hour, down only -8% in total viewers and flat in the demo (2.961M/738k).
In the afternoons the only program to show growth was 5 p.m.’s “Glenn Beck,” which was up +2% in total viewers and +11% in the demo (2.129M/603k).
In the morning, “Fox & Friends” remained the top show on cable news for the period, flat compared to last year in total viewers, and up +2% in the demo (1M/332k).
Overall FNC was the #3 rated cable network on television, behind only USA and TNT, which typically occupy the top two slots during the Summer months.
FNC had the top 13 programs on cable news in both total and demo viewers, which is believed to be a first, even for them.