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Rather Signs Off: Opportunity For Viacom To “Remake” The Broadcast

“Dan Rather’s departure tonight as the anchor of the ‘CBS Evening News’ provides Viacom Inc. with the opportunity to remake a broadcast that has the lowest ratings in 24 years and garners 13 percent less for advertisements than competitor NBC,” Bloomberg reports. The CBS Evening News has lost 73,000 viewers in the past year. And Tradition Asiel Securities analyst Paul Kim estimates Viacom “reaps $200 million a year from news, about half as much as NBC News.”

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Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!