FNC Wins With Sotomayor Hearing; Viewership Down OverallFrom 10am-3pmET Monday, when the Sonia Sotomayor confirmation hearings were ongoing, Fox News was the most-watched network for coverage. FNC even beat CNN and MSNBC combined, in younger viewers during that time period. 10-3pmET A25-54 / Total Viewers But interestingly, those daytime averages are down for Fox News and for CNN and down for MSNBC in younger viewers. Only MSNBC saw an increase in Total Viewers. For comparison, we looked at the 10am-3pm averages last Wednesday and Thursday (Tuesday was the Jackson funeral which is not a fair comparison.) Here's what we found: • 10-3pmET 7/8/09 — A25-54 / Total Viewers • 10-3pmET 7/9/09 — A25-54 / Total Viewers A lot of factors can affect the numbers -- more people may be on vacation this week, there may have been spot news that drove up the averages... or it could just be that people aren't that interested in watching a Senate confirmation hearing on TV. Email This Post |
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