“Rita Cosby: Live & Direct”

Unfortunately, Rita Cosby‘s new MSNBC show is not being named “The Cosby Show.” The tentative title for the 11pm program is “Rita Cosby: Live & Direct,” two sources tell TVNewser. While it could change, the name sells the show as a live alternative to the taped programs on Fox News and CNN. But some MSNBCers still aren’t convinced that the network will invest in live programming at 11pm…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.