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Russert: New Media Won’t Change Mission

TV Guide talks to Tim Russert:

  TVGuide.com: People are making fewer appointments to watch news shows because they’ve got the Internet and digital video recorders. Is this eventually going to affect the Sunday-morning shows?

Russert: We’ve made adjustments. The audience continues to be significant. But at 1 pm/ET we rerun the show on the Web. We rerun the show on MSNBC at 10 pm and 1 am. It’s one of the highest-rated iTunes downloads. We understand the reality of the new media, but it’s not going to change our mission. We’re not going to become a food-fight show. We’re not going to have crawls at the bottom of the screen. It’s sit on a set, turn the lights on, turn the cameras on and have a serious, interesting discussion.
 
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