TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Russert: New Media Won’t Change Mission

TV Guide talks to Tim Russert:

  TVGuide.com: People are making fewer appointments to watch news shows because they’ve got the Internet and digital video recorders. Is this eventually going to affect the Sunday-morning shows?

Russert: We’ve made adjustments. The audience continues to be significant. But at 1 pm/ET we rerun the show on the Web. We rerun the show on MSNBC at 10 pm and 1 am. It’s one of the highest-rated iTunes downloads. We understand the reality of the new media, but it’s not going to change our mission. We’re not going to become a food-fight show. We’re not going to have crawls at the bottom of the screen. It’s sit on a set, turn the lights on, turn the cameras on and have a serious, interesting discussion.
 
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!