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Posts Tagged ‘Angelina Pivarnick’

NHL's 'History Will Be Made' Stanley Cup Campaign Returns… With Added Reach

The NHL is bringing back its Stanley Cup ad campaign, titled “History Will be Made.”

This year, however, a whole lot more people will be watching it, as the campaign will appear across nearly all of the NBCUniversal networks and platforms, including NBC, Versus, CNBC and MSNBC.

As was the case last year, the NHL will be using social media extensively for the campaign, letting fans download the theme music to create their own “History Will be Made” spots.

The first two ads will debut March 13 during NBC’s broadcast of the Chicago Blackhawks-Washington Capitals game, with an additional 20 spots launching by April 13, when the playoffs kick-in. New ads will be produced each day of the playoffs, highlighting a key moment from the previous day’s games.

“There is both quality and power in the History Will Be Made campaign,” said John Miller, who heads the NBC Sports Agency and the NBCUniversal Marketing Council in a statement. “By pooling our creative resources and air time, we believe collectively we can effectively tell the story of the excitement and emotion of the Stanley Cup Playoffs.”

Check out one of the spots from this year’s campaign below, and see more information on the 2011 campaign, after the jump.

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But Seriously, There's No Cheering in the Press Box (or the Media Center)

One more for the “Behavior in the press box debate.”

Jay Busbee pens a long column discussing why he was offended that many of his colleagues applauded Trevor Bayne in his post-Daytona 500 victory press conference.

Look, it’s very simple. When you’re paid to do a job, or (in the case of some of NASCAR’s “citizen journalist” unpaid bloggers) when you’re invited into the media center, your loyalties are to that job first and foremost. Can you be a fan and still do the job? Of course. It’s helpful, in fact, to give you insight into the mind and heart of the fans, the people who expect you to bring them the news and accounts of the day. But there’s passion and there’s professionalism, and if you have your priorities as a journalist in order, never the twain shall mix.

Busbee makes an important distinction in his story. Read more