At midnight last night, MLB.com At Bat 11 went live in Apple’s iTunes App Store. Less than seven hours later, it was the top app in the sports category, and is currently moving its way up the overall charts, at #37 for the iPhone and #36 for the iPad as of writing.
That is despite the app’s $14.99 price tag, steep by App Store standards.
The 2011 edition of the app boasts a few new features, such as a customizable home screen that features the users favorite team, and more to be announced before the season officially gets underway.
iPhone and iPad users will also get a free preview of MLB.TV, featuring 150 live Spring Training games starting Feb. 26. Android users will get access to live games on opening day.
The fact that the At Bat app sells so well and so quickly, despite its relatively high price, speaks volumes about the reputation MLB.com has built up over the last few years in the mobile space.