The Hollywood Reporter‘s Marisa Guthrie profiles some of the most important people in news that you have probably never heard of: bookers.

Bookers spend their days trying to secure guests for network morning shows, daytime talk shows or late night comedy programs. Celebrities, people in the news, guests with unusual talents, all are fair game.

Among those profiled: NBC “Today” booker Marc Victor, “The View” talent executive Donald Berman, CBS “Early Show” senior broadcast producer Tom Mazzarelli and the ABC “Good Morning America” team of Patty Neger and Santina Leuci.

Check out the entire THR item, here.