MSNBC’s primetime lineup continued to be a source of strength for the network in the second quarter of 2011, beating CNN to second place in both total viewers and the A25-54 demographic for the seventh consecutive quarter.
- Primetime (Mon-Sun): 788K Total Viewers / 261K A25-54
- Total Day (Mon-Sun): 439K Total Viewers / 156K A25-54
Year-over-year, MSNBC is up 13% in primetime A25-54 viewers and 3% in total viewers.
That growth is primarily from Rachel Maddow and Ed Schulz. At 8 PM. Lawrence O’Donnell‘s “The Last Word” was down =12% in total viewers and =5% in the demo compared to “Countdown” with Keith Olbermann last year.’
“Morning Joe” had its best quarter in three years, topping CNN’s “American Morning” in total viewers (485,000 vs. 324,000) and HLN’s “Morning Express with Robin Meade” (485,000 vs. 329,000). “Morning Joe” is up 23% in total viewers and 31% in A25-54 viewers compared to the first half of 2010.
The full MSNBC press release is after the jump.