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Posts Tagged ‘Ed Schulz’

Q2 2011 Ratings: MSNBC’s Primetime Up, But O’Donnell Down Compared to 2010

MSNBC’s primetime lineup continued to be a source of strength for the network in the second quarter of 2011, beating CNN to second place in both total viewers and the A25-54 demographic for the seventh consecutive quarter.

  • Primetime (Mon-Sun): 788K Total Viewers / 261K A25-54
  • Total Day (Mon-Sun): 439K Total Viewers / 156K A25-54

Year-over-year, MSNBC is up 13% in primetime A25-54 viewers and 3% in total viewers.

That growth is primarily from Rachel Maddow and Ed Schulz. At 8 PM. Lawrence O’Donnell‘s “The Last Word” was down =12% in total viewers and =5% in the demo compared to “Countdown” with Keith Olbermann last year.’

“Morning Joe” had its best quarter in three years, topping CNN’s “American Morning” in total viewers (485,000 vs. 324,000) and HLN’s “Morning Express with Robin Meade” (485,000 vs. 329,000). “Morning Joe” is up 23% in total viewers and 31% in A25-54 viewers compared to the first half of 2010.

The full MSNBC press release is after the jump.

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Howard Kurtz: Phil Griffin threatened to Fire Keith Olbermann Over Political Donations

Griffin and Olbermann at Countdown's Fifth Anniversary Party

In a wide-ranging postmortem addressing what happened after MSNBC host Keith Olbermann was found to be donating money to political campaigns, The Daily Beast’s Howard Kurtz reveals a number of new tidbits, including the fact that MSNBC president Phil Griffin threatened to fire the host if he went on any other networks to discuss his suspension.

Olbermann’s manager, Michael Price, told Griffin that if they could not resolve the issue of the suspension quickly, Olbermann would accept invitations to appear on “Good Morning America,”  ”Larry King Live” and “The Late Show with David Letterman.”

The possibility of Olbermann appearing on those other shows caused Griffin to make the threat. The situation hasn’t exactly improved since:

Relations are so strained that Olbermann has not spoken directly with Capus or Griffin since the donations controversy erupted. While he is halfway through a four-year, $30 million contract, Olbermann has become, in the words of one staffer, “a man without a country.

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