It could be “Here Come the Brides” for the winning couple of “Today’s” “Modern Day Wedding Contest.”

Same-sex couples will now be allowed to apply, “Today” announced tonight in a statement posted on its website. The deadline for applications, originally tomorrow, will be extended to Monday.

Bell_7.8.jpg“Today” boss Jim Bell, who met today with representatives of Gay and Lesbian Alliance Against Defamation (GLAAD), says he didn’t need much convincing to reverse NBC’s earlier policy.

“We came to the conclusion that this is the right thing to do,” Bell says in an interview with TVNewser. “I think we would have gotten there on our own, but it might have taken longer.

“We want to be inclusive. We want to be open. We want to be fair. I’m glad we’re doing the right thing.”

The contest rules had limited couples’ eligibility to those able to be legally married in New York City, where the wedding will be broadcast live on Oct. 6. Since New York State does not recognize same-sex marriage, those couples were not invited to the party.

“Our intent was not to be exclusionary,” Bell says. “It was about following the law.”

After receiving more than 3,000 letters and emails in protest, Bell set up today’s meeting with GLAAD. (Bell and GLAAD president Jarrett T. Barrios, a former State Senator from Massachusetts, attended Harvard together.)

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