Grant Wahl, America’s best soccer writer, posts a long interview transcript with Terry Byrne, best known as David Beckham‘s former manager and “best mate.” The self-made man has a new gig, however: Helping to bring back the New York Cosmos.
The legendary club featured Pele, Franz Beckenbauer, and other massive names. They were hugely popular in New York, dominating Studio 54 and earning themselves a much-loved documentary. In 1985, they disappeared from the field.
In essence, this is a media, marketing, and branding story. How do you transform a franchise that exists in the hearts and minds into one that appears on the field?
Byrne has some thoughts. Read more