The NHL is bringing back its Stanley Cup ad campaign, titled “History Will be Made.”
This year, however, a whole lot more people will be watching it, as the campaign will appear across nearly all of the NBCUniversal networks and platforms, including NBC, Versus, CNBC and MSNBC.
As was the case last year, the NHL will be using social media extensively for the campaign, letting fans download the theme music to create their own “History Will be Made” spots.
The first two ads will debut March 13 during NBC’s broadcast of the Chicago Blackhawks-Washington Capitals game, with an additional 20 spots launching by April 13, when the playoffs kick-in. New ads will be produced each day of the playoffs, highlighting a key moment from the previous day’s games.
“There is both quality and power in the History Will Be Made campaign,” said John Miller, who heads the NBC Sports Agency and the NBCUniversal Marketing Council in a statement. “By pooling our creative resources and air time, we believe collectively we can effectively tell the story of the excitement and emotion of the Stanley Cup Playoffs.”
Check out one of the spots from this year’s campaign below, and see more information on the 2011 campaign, after the jump.