ESPN plans on targeting the female demographic with a new-sub brand called espnW.

“It really is a specific and dedicated platform to women in the form of a website,” said Laura Gentile, vice president of espnW, who spoke to SportsNewser on Friday. “It will start off as a blog this fall and evolve into a full-fledged website next spring with a mobile site and a pretty large presence on Twitter and Facebook. It’s really digital, mobile and social at its core right out of the gate.”

espnW has been in the works for over two years now as ESPN has noticed that women athletes and fans are underserved. espnW will look to capitalize on that huge void. Read more