TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Pew Research Center’

Pew: MSNBC and Fox News A Tale Of Two Networks Leading Up To Election Day

A new Pew study looking at media coverage leading up to election day indicates that President Obama received far more positive coverage than negative coverage, and that Mitt Romney received far more negative coverage than positive coverage. On cable news, however, things were a bit more extreme.

Pew’s Project for Excellence in Journalism looked at the coverage of the final week of the campaign on Fox News and MSNBC, the top two cable news channels. On Fox News, 56% of stories about President Obama were negative, with only 5% positive. 42% of stories about Mitt Romney were positive, with 11% negative. MSNBC was even more extreme. 51% of stores about President Obama on MSNBC were positive, with no negative stories. And 68% of stories about Mitt Romney were negative, with zero positive stories.

Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Bin Laden Killed: A News Coverage Record

The Pew Research Center’s Project for Excellence in Journalism has been tracking mainstream media coverage with its News Coverage Index since January 2007, and a record was set during the week of May 2-8 when the death of Osama Bin Laden accounted for 69 percent of the newshole, edging the week of Aug. 25-31, 2008, when the Democratic Party nominated Barack Obama for president and Republican nominee John McCain introduced Sarah Palin as his vice presidential candidate (slightly below 69 percent).

Bin Laden coverage dominated cable TV, accounting for 90 percent of airtime, and his death was the subject of 28 percent of stories for the week, the most since the week of Jan. 19-25, 2009, following the inauguration of Obama.

To illustrate how dominant Bin Laden coverage was, the second-ranked story for the week was the U.S. economy, which finished a whopping 64 percent behind the leader, accounting for just 5 percent of the newshole.

Breaking down the coverage, the actual mission to kill Bin Laden accounted for 36 percent, followed

Read more

Drudge Report Still a Significant Traffic Driver to News Sites

The Drudge Report may pale in comparison to Google, Facebook, and Twitter when it comes to size and scale, but in terms of driving traffic to news sites, it more than holds its own, according to a report released today by the Pew Research Center’s Project for Excellence in Journalism.

Of the 25 top news sites studied, The Drudge Report was a key driver of traffic to 19 of them, ranking second or third for 12 of the sites and posting impressive totals including 11 percent to FoxNews.com.

In terms of power users — defined as users who visited sites 10 or more times per month — three of the top six were cable news networks: CNN.com in first place with 17.8 percent, FoxNews.com at No. 2 with 16.4 percent, and msnbc.com coming in sixth with 11.1 percent.

In contrast, ABCNews.com drew 4.5 percent of visitors 10 or more times per month, and CBSNews.com just 2.2 percent.