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Posts Tagged ‘PGATOUR.COM’

Hard Knocks and the NFL PR Machine

Tom Brady might be the only person not watching HBO’s Hard Knocks.

The New York Daily News loves the Darrelle Revis storyline. Sports Business Daily reports that “the show is averaging a double-digit ratings increase so far this season and has made a star out of coach Rex Ryan.” Even the Boston Globe, which one thinks might have some allegiance to the New England Patriots, can’t get enough.

It’s another coup for NFL PR.

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CBS to Broadcast the 2010 US Open in 3D

CBS will broadcast the 2010 US Open tennis tournament in 3D, according to Sean McManus, the president of CBS News & Sports.

McManus made the announcement at a CBS Sports press conference in New York.

“We are trying to be pretty aggressive in 3D,” McManus said. “We did the [NCAA Basketball] Final Four in 3D as you know, it is still very experimental, there is still a lot of discussion about how to cover it, how to get the technology in people’s homes.”

McManus says the network is looking to technology partners to help offset the costs associated with televising sporting events in 3D:

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