NBC News’ theGrio and Interactive One’s NewsOne will coordinate and share editorial content under terms of an agreement between the parent companies of the two African-American-targeted digital news sites.

Interactive One will oversee ad sales for both sites, and the two companies said co-marketing and promotional opportunities can be mined from Interactive One’s digital assets, Radio One’s 52 stations, cable network TV One, Reach Media, and NBC News’ various platforms.

NBC News and Interactive One added that according to data from comScore, the two sites’ combined monthly net audience soared from 661,500 in May 2010 to 2.1 million this past May.

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